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Sales Meeting Minute by John Glennon

Who wrote this script?
by Contributed - Story: 65845
Oct 17, 2011 / 5:00 am

You have an inventory to take, a phone call to make, and a report to write. But instead of diving in and getting the tasks completed, you put them off. “I’ll get to them soon,” you tell yourself. But your definition of “soon” and Webster’s definition have little in common.

You’ve collected all the facts and figures, weighed the pros and cons, and performed the cost-benefit analysis. It’s time to make a decision…but you don’t. You want to chew on the information just a bit more. After all, the voice in your head tells you, “Important decisions take time.”

You have a project to complete. But regardless of how much planning and preparation went into the design of the project, or how well you mapped out the necessary steps, you always run short of time. You’re always working up against the deadline.

Can you relate to these situations…or perhaps other recurring situations of similar thought and behavior? In those situations, it’s typically not the external circumstances of the world that make you think, feel, or act in an unproductive or counterproductive manner. It’s your “scripts” and the significance you’ve assigned to them.

What is a script? It’s your programming—behavior based on patterns of thought and action that was derived from early childhood “messages” you received from your parents and other authority figures. Through their messages, they taught you (their version of) right from wrong. They taught you behaviours such as looking both ways before crossing the street and not to talk to strangers. They taught many “do” and “don’t” behaviours. Perhaps, “Don’t act hastily,” “Be patient,” and “Don’t make decisions until you weigh all the facts.” Those messages shaped your behavior then…and created the scripts that continue to influence your behavior today.

You may have a “procrastinator” script, a “double-check everything” script, or a “think-it-over” script. You may have a “tell the truth at all costs” script or a “some things are better left unsaid” script. You may have a “don’t be in such a hurry” script or an opposing “never be late” script.

Scripts, and their associated behavior, that once served a purpose may no longer do so. Today, some of those scripts may actually hinder you from accomplishing your goals, and it may be time to change one or more of them.

How do you know if a script needs changing?

If it doesn’t…

encourage you to take action;

acknowledge your environment as it is today (rather than as it once was); or

prescribe behavior that will get you closer to the accomplishments you seek…

…then it’s time to rewrite the script.

What will it take to rewrite a script?

A massive commitment.

You’ve been living with your scripts for some time…and you won’t change them over night. But you can initiate the process if you are massively committed to it.

Begin by identifying the actions your new scripts would require.

Start a daily journal and commit those actions to paper in a present tense, first person manner. For example, “I gather facts and make decisions quickly,” or “I always keep the commitments I make,” or “I follow up and follow through on a timely basis.”

Then, identify where in your daily routine the behavior defined by the new scripts would occur. And when you reach those points, take the new action. Do that to which you committed on paper…even if it makes you feel uncomfortable.

There is always some discomfort associated with change. Rather than allow the discomfort to dissuade you from taking action, let it serve as an indicator that you’re doing the right thing…that you’re on the correct path.

Some people are more likely to keep their commitments when they know that someone is looking over their shoulder. So, you may find it helpful to share your intended new behavior with those who will hold you accountable—friends, family members, or colleagues, perhaps.

Some scripts need rewriting. Even though you played a somewhat passive role in the development of the original scripts, you now have the opportunity to rewrite them to better serve your current goals, interests, and challenges. Don’t ignore the opportunity.

Reprinted from The President’s Club Report, © Sandler Systems, Inc. All rights reserved.

Copyright 2011 Sandler Training and Insight Sales Consulting Inc. All rights reserved.

John Glennon is the owner of Insight Sales Consulting Inc, the authorized Sandler Training Licensee for the Interior of British Columbia. He can be reached at jglennon@sandler.com or toll free at 1-866-645-2047.




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About the Author

John Glennon is an authorized licensee of Sandler TrainingSM in the Interior of British Columbia.

John is an accomplished sales person and manager with over 17 years sales and sales management experience. Beginning in sales in 1990 as a sales representative, he progressed to territory manager, sales manager, division manager and national sales and marketing manager roles throughout his career.

In 1997, John became a student of the Sandler Selling System. This introduction changed his sales career and over time propelled John and his career to new heights.

Successful in accelerating growth through strategic leadership, John knows firsthand the value of a sales training approach that follows a learning philosophy of ongoing reinforcement. He is experienced in driving the behaviours, attitudes and techniques required of an effective sales team.

Sandler Training is offered on a regular basis from their Kelowna, BC training center and through innovative distance learning programs to the rest of the BC Interior.

www.glennon.sandler.com




jglennon@sandler.com
1-866-645-2047






The views expressed are strictly those of the author and not necessarily those of Castanet. Castanet presents its columns "as is" and does not warrant the contents.


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