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Sales Meeting Minute

Time spent prospecting

How much time should you put into prospecting?

The question is a bit of a puzzle.  Ideally, there would be a reference book that lists, by industry, how much time you should invest in prospecting activities.  Unfortunately, there’s no reference book. 

Why?

How much time you invest will depend on the number of prospecting activities you plan, the nature of the activities, and the intended results of the activities.

More importantly, different salespeople have different goals, and these goals will necessitate different amounts of time prospecting.  Introducing a new product or opening a new territory may take more time than continuing to cultivate an existing market where you already have exposure. 

If your efforts are primarily passive, where you have little, if any control of the outcome - direct mail or e-mail for example - you will likely have to do more and it will take longer to see results.  If your efforts are more proactive, where you have considerable control - cold prospecting or generating and then calling on referrals for instance - you can invest less time. 

Since there is no simple formula, you must consider your prospecting objectives and then carefully track your activities and results.  Then, you can decide how much time you want to invest and choose the activities that will allow you to achieve your objectives in that time period.

 

Copyright 2014 Sandler Training and Insight Sales Consulting Inc. All rights reserved.

John Glennon is the owner of Insight Sales Consulting Inc, the authorized Sandler Training Licensee for the Interior of British Columbia. He can be reached at [email protected], toll free at 1-866-645-2047 or visit www.glennon.sandler.com



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About the Author

John Glennon is an authorized licensee of Sandler TrainingSM in the Interior of British Columbia.

John is an accomplished sales person and manager with over 17 years sales and sales management experience. Beginning in sales in 1990 as a sales representative, he progressed to territory manager, sales manager, division manager and national sales and marketing manager roles throughout his career.

In 1997, John became a student of the Sandler Selling System. This introduction changed his sales career and over time propelled John and his career to new heights.

Successful in accelerating growth through strategic leadership, John knows firsthand the value of a sales training approach that follows a learning philosophy of ongoing reinforcement. He is experienced in driving the behaviours, attitudes and techniques required of an effective sales team.

Sandler Training is offered on a regular basis from their Kelowna, BC training center and through innovative distance learning programs to the rest of the BC Interior.

www.glennon.sandler.com




[email protected]
1-866-645-2047




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The views expressed are strictly those of the author and not necessarily those of Castanet. Castanet presents its columns "as is" and does not warrant the contents.


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