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103.9 The Juice is now 103.9 Juice FM

This past Friday night, if you were focused on local radio news before heading out for dinner with your Valentine you may have heard that 103.9 Juice FM has switched formats. 

There was a big reveal, an appearance on a Global Okanagan newscast, a new logo and TV commercial... yet some are still asking what has changed?

103.9 The Juice, owned by Vista Radio, came to Kelowna just over five years ago and since that time has gone through several format changes and station rebrands without much success.

This most recent switch is Vista Radio's latest attempt to grab a share of the saturated and competitive Kelowna radio market.

On the Friday night TV appearance Juice FM Program Director and On Air Host Troy Scott said they are going to give Kelowna a radio station they like. He mentions that through their latest music survey and investigative work they have turned up the answer, 'Kelowna's Biggest Variety.'

"We asked Kelowna what they want to hear in a radio station, because everyone is sort of playing the same thing, and we got Kelowna Biggest Variety."

Yet switching from a station that was playing the 'Kelowna's Greatest Hits' to one playing the 'biggest variety' raises questions about what difference listeners can expect, other than the logo? 

Their new commercial that is now playing on local TV shows a man standing alone dancing to some of the best music we can expect from the new station, the exact same commercial Jack FM used a few years ago. 

In a press release from Vista Radio, RossHawse, Vista Radio’s BC South Manager & CJUI-FM’s General Manager says "We couldn’t be more excited about the New 103.9 Juice FM."

“We have put together an amazing playlist of music, but this radio station isn’t just about the music.  We are committed to connecting our listeners and clients to the events and causes that are important to them, our city, and us!”

So now we ask you, is this the change Kelowna radio needed and will you now be turning your radio dial to 103.9 Juice FM?


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