Attracting more than tourists

This is the 14th in a series recognizing businesses that took home awards from the 29th business excellence awards held by the Penticton and Wine Country Chamber of Commerce.

An organization that has worked diligently to promote tourism in Penticton was recognized by the chamber of commerce in October of 2016.

Tourism Penticton was the recipient of the “Excellence in Marketing Innovation Award.”

The year also brought big changes for the group, with it merging with the Penticton Hospitality Association to become the new Travel Penticton Society.

They officially became one society in January.

Their goals are similar to what they have been doing previously, which is to promote Penticton and the region to visitors and attract more tourists to come to the area throughout the year.

"We are looking to expanding our seasonality and working with our accommodators and stakeholders to grow our tourism experiences," said Barb Haynes, co-chair of the society.

Travel Penticton also has a new executive director Thom Tischik.

This followed a months-long search for the top spot, following the Tourism Penticton and Penticton Hospitality Association merger

Tischik comes from the Revelstoke Accommodation Association and Revelstoke Chamber of Commerce, where he served in key positions.

He started in early January.

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