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Boonstock's economic impact

The total economic impact from the Boonstock festival on the Penticton region was $4.5 million, according to survey results released by organizers this week on their Facebook page.

The online survey targeted 2014 festival attendees to get feedback, with 2,505 people responding.

There were 8,621 attendees over the three and one half day period, 7,306 travelled from outside the region to the event, the average length of stay in the city was 4.7 nights, with 64.3 per cent of overnighters staying in the festival campground and 11.26 per cent using commercial accommodations.

In addition, 3.45 per cent or 283 were at other campsites or RV sites, 6.81 per cent or 578 were at area hotels or motels and 1 per cent or 85 were in home or condo rentals.

In terms of overall experience, 39.87 per cent described the August long weekend festival as awesome, with 18.45 per cent saying it needs improvement.

As far as returning in 2015, 34.02 per cent said definitely, while 24.54 per cent were undecided and 4.89 per cent said definitely not.

More information on the Boonstock 2014 Executive Summary on Economic Impact is available on the festival's Facebook page.


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