Sunday's Valley First Challenge Penticton Canada is much more than just a triathlon.
It is also a multi day festival, focused on creating a memorable experience for both those in the race and those on the sidelines.
"While we have planned a world-class race for our athletes, we have also planned numerous events and activities for all the families, friends and supporters that fill our streets on race week," said Paulette Rennie, Challenge Penticton Canada president. "That's what makes this event so much more than just a one day race. We have the opportunity to show off our city and surrounding communities and support our local business partners, filling local hotels, restaurants and shopping in our stores and markets."
The events kick off on Thursday, Aug. 21, and over the course of four days there will be fun runs, a junior triathlon race, the party in the park featuring Penticton's party band, One 2 Many, free yoga in the park by Hotspot Yoga, the Downtown Penticton Association's Royal LePage Street Dance, a charity swim and the main event, Sunday, Aug. 24.
The race ends with fireworks at midnight, lighting up Okanagan Lake.
"Having a family-oriented atmosphere leading up to and including the race is one of my favourite things about Challenge Penticton. It really brings back the traditions of the triathlon," said Penticton professional triathlete Jenn Annett, who is looking to improve upon her third place overall female finish at last year's race.
A highlight of the race itself will be the return of last year's champion Jeff Symonds.
Symonds will join over 1,200 participants registered from 18 countries on Sunday.
More information is available on the Challenge Penticton website.