The Penticton Hospitality Association has stepped up its support for the Challenge Penticton triathlon, set to take place on Sunday.
Paulette Rennie, president of the Penticton Triathlon Society, said to have the support again this year from the PHA is so important for the community event.
"We share the same goal to bring a first class race to the city and the South Okanagan region welcoming athletes and their families, friends and supporters to enjoy the hospitality of our hotels and accommodators, restaurants and local businesses," she said. "These are our stakeholders, it's an essential relationship."
Tim Hodgkinson, operations director for the PHA, said they are 100 per cent behind Challenge and looking forward to this year's event.
"It provides an excellent opportunity to showcase everything this city has to offer," he said. "It also provides another example of how, by working collaboratively, we are all winners."
Challenge is now busy preparing for its second race, Aug. 24. It offers a full distance, half distance, full relay and now the inaugural half distance relay.