The weekly Wednesday afternoon market in Naramata is readying to hold a celebration of local agriculture on July 23.
The Great Cherry Pit Spitting Contest is returning to Wharf Park for its fifth year.
"The contest has been a big hit for market goers since 2010," said market manager Darren Rettie. "All ages participate and there is no fee to enter."
The record to beat is 30 feet, established last year by Frank Pilon, a Quebec resident, who was in Naramata to pick cherries.
Pilon took the crown from three-time champion Kim Russell of Naramata.
Her previous best was 29.8 feet in 2012.
The world record for cherry pit spitting is 95 feet, 6.5 inches at the 2004 International Cherry Pit Spitting Championships in Eau Claire, Michigan, according to the Guinness Book.
The cherries for the contest are provided by Van Westen Farm.
A media cherry pit spit will kick off the public competition at 4 p.m..
Joe Fries, a reporter with the Penticton Western News, was the winner in the media category last year, sending a pit 29 feet.
Those interested in the media competition, can RSVP to Craig Henderson, at (250) 486-3560.
The community market is open every Wednesday from 3:30 to 6:30 p.m., June to September, at Wharf Park.