Okanagan gets huge exposure

The Canadian Tourism Commission's biggest consumer media show is coming to Penticton next year.

GoMedia Canada Marketplace brings together international and domestic journalists as well as industry partners from across the country. More than 120 media from Canada, the US and 10 international markets will also be attending.

Attendees will spend Sept 27 to Oct 1, 2015 at the Penticton Trade and Convention Centre for face-to-face meetings and networking opportunities. Delegates will also explore the region, province and country through media tours.

"We are absolutely thrilled to have Penticton & Wine Country chosen as the host of GoMedia in 2015," said Diana Stirling, vice-chair of the Tourism Penticton Society. "Penticton's world class beaches, amazing conference facilities and our position in the heart of Canada's wine country deserve the world stage."

GoMedia leads to extensive exposure and media coverage around the world. Past shows have generated up to an estimated $34.5-million in advertising value equivalency across all markets in the year following the event.

"This is the result of a tremendous amount of preparation from the team at the Thompson Okanagan Tourism Association, Tourism Penticton and the Penticton Trade & Convention Centre," said Stirling. 

"TOTA recognized the great opportunity for our region and planted the seed at Rendez-Vous Canada four years ago. Being chosen as the host of large conferences such as GoMedia Canada Marketplace takes years of planning."

Rendez-Vous Canada bills itself as Canada's premier international tourism marketplace where over 1,500 tourism professionals converge to watch 12 minute presentations on different Canadian experiences.

GoMedia's legacy extends beyond the event as coverage continues for years afterward. The host community and province receive the highest profile based on the show, regional tours and before and after media tours.

"Penticton is so pleased to welcome tourism industry leaders to our vibrant waterfront community," said Mayor of Penticton Garry Litke. "We are certain they will quickly become enamoured with the wine country experience our destination offers."

"This will become the first of many trips for delegates to the Okanagan region."

Penticton was chosen for its reputation for wine, recreation and outdoor adventure, all ways of helping to stimulate Canadian story ideas in journalists' imaginations. 

"Each GoMedia locations offers journalists and bloggers a different perspective of Canada and its experiences," said Ernst Flach, CTC executive director of communications. "Tourism Penticton will make wonderful hosts for this gathering of international media minds, providing a taste of Canadian outdoor adventure as well as showcasing BC's wines."

Winnipeg, Manitoba is hosting GoMedia this year from Aug 17 to 21. 


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