• Kelowna's Homepage
  • Vernon's Homepage


Marketing to 'Match' $30M in deals

Delegates representing First Nations and companies from across BC will be in Penticton this week for the Aboriginal Business Match.

ABM connects aboriginal corporations and communities with the private sector to create opportunities for business.

"We are ready to host First Nations from across the province alongside dedicated professionals ready to do business," said Chief Jonathan Kruger of the Penticton Indian Band and co-host of the event. "ABM's format of pre-scheduled appointments has shown to be extremely effective in creating conversations that lead to tangible deals."

Last year's event saw new business deals worth more than $30 million.

This week, 350 delegates will attend the event at the Penticton Trade and Convention Centre. During the week, they are connected through the used of detailed e-profiles on the ABM website and one on one pre-scheduled appointments.

They choose to meet directly through the selection of potential business matches using e-profile information.

The week kicked off Monday, with registration and a business mixer, featuring speakers including Councillor Helena Konanz and Kruger.

On Tuesday the appointments begin and there will be an evening reception with keynote speaker Dr. Evan Adams.

Adams will present a look at the correlation between community health, wealth and economic development titled, "Healthy, Wealthy and Happy?'

"Healthy communities and healthy economies are inextricably linked," said Adams. "However, it takes more than business deals to create positive social outcomes such as community health. Decision makers in our communities are acutely aware of this and ABM provides a forum to not only talk business but to also discuss values and community or corporate cultures."



Comments on this story are pre-moderated and approval times may vary. Before they appear, comments are reviewed by moderators to ensure they meet our submission guidelines. Keep it clean, keep it civil, keep it truthful, stay on topic and be responsible. Comments are open and welcome for three days after the story is published. We reserve the right to close comments before then. Comments that appear on the site are not the opinion of Castanet, but only of the comment writer.

More Penticton News

Recent Trending


Castanet pays for news tips. Email us a news tip, photo, or video and your name will be in a draw for our weekly news tip prize $25. Email us [email protected]


Penticton SPCA Featured Pet

Julia Penticton SPCA >


Member of the RTNDA