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Marketing to 'Match' $30M in deals

Delegates representing First Nations and companies from across BC will be in Penticton this week for the Aboriginal Business Match.

ABM connects aboriginal corporations and communities with the private sector to create opportunities for business.

"We are ready to host First Nations from across the province alongside dedicated professionals ready to do business," said Chief Jonathan Kruger of the Penticton Indian Band and co-host of the event. "ABM's format of pre-scheduled appointments has shown to be extremely effective in creating conversations that lead to tangible deals."

Last year's event saw new business deals worth more than $30 million.

This week, 350 delegates will attend the event at the Penticton Trade and Convention Centre. During the week, they are connected through the used of detailed e-profiles on the ABM website and one on one pre-scheduled appointments.

They choose to meet directly through the selection of potential business matches using e-profile information.

The week kicked off Monday, with registration and a business mixer, featuring speakers including Councillor Helena Konanz and Kruger.

On Tuesday the appointments begin and there will be an evening reception with keynote speaker Dr. Evan Adams.

Adams will present a look at the correlation between community health, wealth and economic development titled, "Healthy, Wealthy and Happy?'

"Healthy communities and healthy economies are inextricably linked," said Adams. "However, it takes more than business deals to create positive social outcomes such as community health. Decision makers in our communities are acutely aware of this and ABM provides a forum to not only talk business but to also discuss values and community or corporate cultures."

 

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