The Chair of Tourism Penticton has resigned her position and is moving on, after becoming fed up with tourism marketing efforts performed by the Penticton Hospitality Association.
In her letter of resignation, Miranda Halladay of Elephant Island Orchard Wines says she had hoped for a unified and effective organizational process, but in her mind that did not happen.
“Unfortunately, for reasons confounding the majority of tourism stakeholders in Penticton, the PHA has chosen a program of stall and delay, ultimately derailing this process.”
She goes on to say that the amount of time spent negotiating with PHA had become an issue, given a recent business opportunity that had evolved over the winter.
Halladay ends the letter by speaking of optimism for the future, and saying she greatly valued the time, opinions and ideas gathered over the past year.
“With the support of a broad cross section of the tourism community, both at the Board and member level, TPS staff and the inaugural board have established a critical foundation for destination marketing to be delivered in Penticton and Wine Country. A responsive and transparent structure now exists for the diverse and fantastic tourism community to get engaged -- now it is time to get back to business."
Tourism Penticton's Board of Directors are now looking to fill the seat left vacant by Halladay.
As per their bylaws, the individual would need to be a voting stakeholder of Tourism Penticton and be in the winery or agri-tourism business in Penticton and area. Interested applicants can contact Jessie Campbell by phone at (250) 276-2162 or by email at email@example.com.