Oct 4, 2013 / 4:43 pm
Soles4souls is taking another step forward in creating awareness for those less fortunate.
Since 2005 the charity has given away over 19 million pairs of new and gently worn shoes, to those in need around the world.
Now a new campaign is being launched, #barefoot4them, which will raise awareness of the 3000 million children in the world who do not have shoes.
Jim Belshaw, of Soles4Souls Canada, hopes the cause will go viral across the country like it has in America.
Belshaw explains, “The idea is a simple one; register on http://www.barefoot4them.org, print off your card showing the person you’re going barefoot for and ask someone to snap a picture of your shoeless self holding the card. Upload the picture to your Twitter, Facebook, or Instagram account and tag the photo with “#barefoot4them."
The US running shoe company, KindRunner, will donate one dollar for every hash-tagged photo found on the social media website.
"For every dollar raised we can deliver one pair of shoes," says Belshaw.
Belshaw kicked off the campaign, Friday, by invited Mayor Walter Gray and members of Kelowna city council to his store, Roy's Shoes, to kick-off their shoes and show off their bare feet for the charity.
“I have experienced first hand, in Haiti, how a small gift like a pair of gently used shoes can change the world for that child. Others live in countries that will not allow children to attend school with out them.”
On, October 10, Soles4Souls is holding a combined public awareness/fundraising event in Canada, the US and Australia. Here in Kelowna, between 11 a.m. - 2 p.m., Roy's Shoes is welcoming everyone to come down, bare their feet and upload a photo.
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