Farmers' Market a social experience
Aug 28, 2013 / 11:27 am
Buying local just got a whole lot easier now that the provincial government has provided $85,000 to the BC Association of Farmer’s Markets (BCAFM), who intend to target new customers looking for fresh, nutritious and local foods.
The campaign will take place next summer at all 115-summer markets around the province with the BCAFM hoping to attract new customers through social media tools like Facebook and Twitter in combination with media ads and online incentives and contests.
“Its great to see all the enthusiasm around local products, the buy local program and to see this market here on a Wednesday, the activity blows me away,” said Minister of Agriculture Pat Pimm, as he made the announcement from the Kelowna Farmers Market.
“We can start building websites, we can start advertising and it just gives everyone an opportunity to buy their local products.”
Van City has also contributed $70,000 to the program, which will allow the BCAFM to develop a video for their website, in addition to starting a social media campaign to target new customers.
“There are consumers that we haven’t reached yet. They know about us, they know that farmers markets exist; we want to pull them to the markets so they can come here and become customers,” says John Bell, president of the BCAFM.
“We really need to improve our agricultural industry, we need to support the locals, the farmers, and that is what we’ll do with this money.
"Vendors at farmers markets are the face of agriculture; they are the source of local food for your community.”
BC farmers’ market contributed $170-million in economic benefits last year. That’s a 146 per cent increase from 2006.
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