Local biz paying it forward

Photo: Contributed

Andre Brosseau President of Innov8 Digital Solutions has come up with a unique way to give back this holiday season.

"Instead of giving gifts to the businesses we work with, this year we are donating the value of those gifts to the food banks in the areas where we work."

This year, they've donated $6,000 to food banks in the Okanagan and Vancouver Island.

"My understanding is for every dollar you donate, they are able to buy $4 worth of food. So that $6,000 goes a long way towards feeding families a really nice Christmas dinner."

Many charities have lamented the fact that donations are down this season.

Innov8 has offices in six B.C. communities, including Kelowna, Kamloops and Victoria.

Brosseau said he'd like to challenge other businesses in the province to follow their lead.