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You'll soon be able to know at a glance exactly where the B.C. wine you're drinking is produced.
The province announced Thursday it's working to change the way wine is branded to help consumers easily recognize where the vino they're enjoying originated, perhaps right down to the exact slope.
That means a wine produced in the Okanagan could soon be identified further by an array of sub-regions.
Right now, the province has only one sub-geographical indication – the Golden Mile Bench, on the western slope south of Oliver.
"The updated regulations recognize the diversity and innovation of B.C. winemakers by removing the restrictive requirement that all wines from the same geographic indicator must demonstrate the same distinctive characteristics," the province says in a statement.
Agriculture minister Norm Letnick said the regulatory changes "support the maturity of B.C. wines in the marketplace."
Ezra Cipes, the CEO Summerhill Pyramid Winery, said this change is progress for the B.C. wine industry.
"Adding these details to B.C.'s wine map will help international markets understand the enthusiasm for our land and the beauty of our wines. The world is paying attention to B.C. wine," he said.
