UPDATE 2 P.M.
In explaining the location of the sign, city officials said it was initially placed on the grass, however, the grass was too soft and the sign sank down. It was eventually moved to Bernard Avenue later in the day.
Is this not the height of irony?
An electronic sign, advertising an open house to show off designs for Phase 2 of the Ethel Street Active Transportation corridor, was placed smack in the middle of what it is trying to promote.
A bike lane.
Landon Bradshaw, who alerted us to the city's faux pas, said he watched a cyclist forced to veer out of the bike lane to avoid the sign. The tire tracks are clearly shown in the snow.
The open house for Phase 2 of the project is slated for this Wednesday, from 4 to 6:30 p.m. at the Martin Avenue Community Centre Gym on Graham Street.
Phase 2 includes improvements from Bernard to Cawston avenues.
Ethel Street improvements include:
- A separated cycle track on both sides of the road
- New sidewalks, landscaping and utilities.
Construction is scheduled to begin in April and completion is anticipated by October.