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Kelowna  

Cheers to B.C. wine

Wine enthusiasts and oenophiles across the province have something to raise a glass to, as the B.C. wine industry is receiving a bit of a boost.

The federal government announced, Friday, a $630,000 investment for the University of British Columbia’s (UBC) Okanagan campus to strengthen our province's wine industry’s export readiness and global identity for international growth.
 
This funding will allow UBC Okanagan to work with the B.C. wine industry to: 

  • gather intelligence from international trade shows
  • host workshops, symposiums and towns halls
  • and develop online tools to strengthen collaboration between key industry players.

"Working with the B.C. wine industry, UBC will serve as a convener for the sector and international experts to come together to create an expanded, globally competitive wine region,” says Deborah Buszard, a professor at UBC.

MP Ron Cannan says the government recognizes the importance of the wine industry to our region’s future growth and prosperity.

"This initiative is an excellent example of how industry, academia and government can work together to strengthen the economy.”

The B.C.wine region houses nearly 270 wineries and 900 vineyards, on approximately 10,000 acres of land.

Our province’s wine sector contributes $2 billion annually to the province’s economy, and provides employment for over 10,000 workers.

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