BC firm's materials in space
$10K discrimination ruling
Quesnel pulp mill sold
Inquiry into B.C. port strike
Is decaf coffee bad for you?
Ex-cop tries to quash charge
PM pledges deportations
Trump trial arguments begin
Ghost guns to high court
Nude Beverages sells line
Wealth gap widening
Canadian Honda EV plant 
Leafs even series
Cristall gets pro look
Warriors even series in OT
Swift breaks Spotify record
Cudi Coachella set cut short
Bon Jovi 'hasn't been a saint'
The Okanagan’s newest cider will hit liquor store shelves April 1.
Made from six varieties of 100 per cent Okanagan apples, B.C. Tree Fruits claims 'Broken Ladder’ has no added sugar or water in the product.
Mike Daley, the cider company product manager, says B.C. Tree Fruits is doing something different than a lot of ciders currently sold in the province by using local product without extra flavouring.
“We are taking a real wine making approach to making sure this product is well balanced and not over sweet.”
Daley explains that the process for making cider is very similar to wine making, but with a different fruit and a different press.
“We love the whole building of the craft cider industry within our province and our goal is to be able to have our product stand up against the ones from the U.K., where a very large percentage of the ciders come from,” said Daley, who expects Broken Ladder to be world class.
According to the B.C. Tree Fruits marketing manager Chris Pollock, customers should be able to taste the apple on the first sip.
“It’s a drier cider in terms of some of the other ciders that are on the market, but it’s sweetened on its own because we have sweetened it with apple juice.”
Apple juice made from apples with a history, says Pollock, explaining that the name Broken Ladder is a tribute to the first growers under the B.C. Fruit Growers co-op.
“Those growers when they first started, a lot of them used wooden ladders a lot of them had broken rungs on them when they were climbing them to pick these premium apples off the trees. So it was it was more of a tribute to those growers and just wanting again to relate it back to those roots of where this product is coming from.”
The first press for this cider began back in the fall of 2014 and B.C. Tree Fruits is getting excited about launching a different variety ciders in the near future, with a rumour there may even be hops involved. The cider will be sold as a four pack and will retail in the $11 range.
