Kelowna loves country

Photo: Contributed

Kelowna radio listeners have a new favourite station, and it turns out y'all love country.

Penticton/Kelowna station Country 100.7 has made huge moves from the June 2014 ratings, moving from fifth in the market overall to your top tuned in station.

The country station's overall 'market share' has grown from 10.7 per cent to a massive 16.7 per cent of the total market.

Those numbers, released by the Bureau of Broadcast Measurement (BBM), show the overall ratings of all the stations in the market for the demographic of all listeners 12-years-old and up.

The nine radio stations serving the Central Okanagan (Peachland through to Oyama) were rated through BBM from Sept. 1 to Oct. 26.

The top three stations in the market have been shaken up entirely from June. Country 100.7 has knocked EZ Rock 101.5 off the top spot, with EZ Rock dropping to fourth overall.

CBC Radio 1 88.9 has now claimed number two overall, knocking 99.9 Sun FM down to third.

The public radio broadcaster has moved up one more spot since the June 2014 ratings, taking 16.3 per cent of the 'market share.'

Bell Media stations Sun FM, EZ Rock and AM 1150 held the majority of the market in June, taking a combined 42.5 per cent of the marketplace but those numbers have dropped significantly.

All three stations have moved down in the ratings with the companies overall market share dropping to just 33.3 per cent.

K 96.3 has moved up to sixth overall while competing rock station Power 104 has dropped to seventh.

Q 103.1 and 103.9 The Juice continue to hold the bottom two spots, but both have made positive gains in their overall market share percentage.

BBM defines the aforementioned market share as the 'estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio.'

Radio stations in the Okanagan are rated twice a year, once in the summer and again in the fall.