Business for the Arts has confirmed a second year of its successful artsVest program in Kelowna for 2014-2015.
artsVest is a Business for the Arts matching incentive and sponsorship training program designed to spark new business sponsorship of arts and culture. The goals of artsVest are to leverage public sector dollars to build partnerships with the arts community, stimulate new business investment in the arts, train arts and cultural organizations to approach the business sector with a partnership plan, activate municipal cultural plans and build local cultural assets and showcase what is possible when business invests in the arts.
The program will be delivered with funding support from Canadian Heritage, Business for the Arts, TELUS and the City of Kelowna.
“Business for the Arts is delighted to support the growth of Kelowna's creative sector for a second year,” said Nichole Anderson, president and CEO of Business for the Arts. “artsVest helps empower cultural organizations by giving them the tools and resources needed for sustainability, and we look forward to celebrating more successful partnerships between local businesses and arts groups in the coming months.”
In 2013-2014, 74 businesses in the Central Okanagan partnered with 22 arts, culture and heritage organizations generating $299,240 in business sponsorship and a total financial benefit of $393,257.
Each matching dollar in the community generated $3.69 in business sponsorship and combined with the initial matching dollar brings $4.69 back to Central Okanagan’s cultural economy.
Additional results for 2013-2014 :
- Three in-depth sponsorship training workshops were conducted
- 45 representatives of arts and culture organizations received sponsorship training
- 77 partnerships were formed between arts organizations and businesses
- 64 of these businesses (or 86 per cent) had never before sponsored the arts
Among 77 partnerships, 74 (or 96 per cent) were long term.
Workshops for the 2014-2015 program will be held Wednesday, July 16 in Kelowna at the Laurel Packinghouse.
Eligible organizations intending to apply to the 2014-2015 artsVest BC – Kelowna program must attend a workshop.
Returning applicants are invited to a special feedback session about the previous year’s program starting at 10 a.m.
Pre-registration for workshops is required. To register, call 250-469-8811 and quote the workshop number below: