A flood of pink washed down the streets of Kelowna Wednesday afternoon, one foot at a time. It was the Okanagan Boys and Girls Club first Pink Shirt Day march.
Pink Shirt Day is being celebrated across the province in schools and youth clubs, including at all 33 Boys and Girls Clubs in the valley.
Pink Shirt Day originated in Nova Scotia where two teenage boys organized a high-school protest to wear pink in sympathy of a Grade nine student who was being bullied for wearing a similar colour.
The pink is to help bring awareness about the issues of bullying in schools, workplaces, home and the internet.
Diane Entwistle the Director of Operations with the Richter Street club says Pink Shirt Day is about taking a stand against bullying in the community.
"It's taking a stand against bullying in our clubs, really it's about how important it is to have a safe place to be and belong."
The Okanagan chapters of the Boys and Girls clubs have been participating in Pink Shirt Day for the last six years, and each year Entwistle says the conversation surrounding bullying gets stronger.
"The more awareness around bullying the more impact it has. It is really important that the awareness is there and kids are speaking up and saying that doesn't work, it is not the right thing to do."
Around 50 participants, and a large pink bunny, marched from the Richter Street club to the sails on the waterfront. All to help spread the word within the community that bullying won't be tolerated.