The dangerous social media craze, NekNomination, is taking a positive twist thanks to a group of high school students in Kelowna.
Terran Wright, a Kelowna Secondary School student and four of his Grade 12 friends were all recently NekNominated on Facebook.
In theory each of the teens would be challenged to film themselves drinking an alcoholic beverage, but after recent media reports of extreme circumstances where people died after consuming too much liquor, Wright decided it was time for a new set of rules.
"We didn't want to post something that had to do with alcohol on Facebook. We wanted to do a 'pay-it-foward', we wanted to do something different, something off the grid from what everyone else has been doing," he says.
The idea to pay-it-foward and do something kind, stemmed from the stories on social media where customers at Tim Hortons had their coffee paid for them by the person in front of them.
"My buddy James Walker was thinking we should pay for the next people in line until our money ran out." But Wright wanted to take it a step further.
It was decided that the five of them would go to a grocery store and pick up everyday essential items such as socks and food, then hand out care packages to those in need.
All the while Walker and his friends filmed their experience from buying the goods, to putting together the packages to handing out the items to the less fortunate in downtown Kelowna.
In the video posted to YouTube, Wright and his friends are asked by several people why they are handing out care packages and their response is simply, 'just doing good deeds for people who need them'.
"So we broke off the traditional chain of NekNomination and did our own thing, filmed it and uploaded it to YouTube," the KSS student explains.
"Plus everyone we gave the bags to were just so thankful and so happy for the sandwiches and socks."
Yet in sticking with the roots of NekNomination the group each tagged a friend on Facebook nominating them to 'keep it clean' as Wright suggests and do something kind.
The rules of NekNomination claim the nominated person has to complete the task within 24 hours, but Wright says none of their nominated friends have taken to their challenge.
"We did talk to the people we did nominate and they say they have big plans," he says. "We have had a lot of positive feed back at our school, it is all anyone is talking about right now."
The group's NekNominations include friends in Australia, where the game originated from, to Nova Scotia, as the guys hope their positive new twist on a 'deadly game' will catch on.
As for those who nominated Wright and his friends, challenging them to drink alcohol he says they are feeling 'pretty dumb'.
"They are all kind of regretting it at this point, and the people who had been nominated along side us, they don't want to do it (drink) anymore, they had plans to but because of our movement they don't want to."
There are several other good deed Neknominations going around social media from Vancouver to the United Kingdom and Wright says he hopes others will join in.
"I think we have a few more plans in the works as well."
Check out the video: