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Shreddies "Search for Goodness"

Canadians have a reputation of being genuinely "good" people and Oliver BC's George Karpinsky is one of those good guys, according to the folks at Shreddies cereal. 

George is one of five finalists in Shreddies nationwide “Search for Goodness”.

Shreddies will recognize a person who embodies genuine goodness by going above and beyond for their community. 

“We launched the “Search for Goodness” because we know there are many Canadians who strive to make a positive impact on their community and deserve to be recognized,” said Melissa Marchesano, Product Manager for Shreddies. “These were difficult choices to make, as there are so many genuinely good stories from across the country, but we feel that these five finalists really deserve to be singled out for their selfless commitment to their community.” 

The “Search for Goodness” was launched in September and Canadians had until November 24 to cast their nominations. Shreddies then reviewed the nominations and shortlisted five genuinely good people and their stories.

George spends his life spreading goodness in many ways, but what’s really special is the time and effort he devotes to growing fresh vegetables for others. Last year, he donated 1800 pounds of veggies to the food bank.

Other finalists hail from Oakville ON, St. Catharine's ON, Brandon MB, and North York ON. 

Pee-Wee hockey player Ethan is another candidate. He has been collecting used hockey equipment since 2009 and distributing it to underprivileged hockey players throughout Ontario and around the world.

Canadians are asked to vote on the story they believe should be shared across the country. The selected story will be announced on March 3 and will be told in a Shreddies’ national television spot. Each finalist will also receive a donation of Shreddies cereal to their local food bank. 

Voting is open until January 3. For more information, visit


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