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A pair of UBCO Health Psychology students are asking men a very important question these days. Have you played with your balls?
It’s all part of a school project that saw Emily Braun and Mariam Hazhir team up with the Canadian Cancer Society to raise awareness on campus for testicular cancer.
“We decided to use the play on words… and use our athletes who play sports,” says Braun.
“It worked out well and everyone had an amazing time working with us. It was quite a hysterical campaign and it definitely raised some eyebrows, but it got the message out there.”
The poster campaign officially launched last week at UBCO, and Braun hopes a Facebook page will take the message even further, noting the posters have already gotten a lot of positive feedback on campus.
“Everyone’s been talking about the posters and saying how hysterical the pictures are, but then they’ve also been mentioning how the information provided on the posters is actually valuable,” she says.
“It’s information that people may not necessarily be aware of, in terms of the three steps added onto the poster to say, ‘here’s how you would do a self examination'.”
Braun says the boys were eager to take part in the campaign, but some became nervous when it was announced they would be appearing in their briefs and holding their (athletic) balls.
“I think some of them were slightly shy when we first told them they would be in boxers, but they had so much fun with it and eventually got comfortable and now they’re pretty popular on campus,” she laughed.
Testicular cancer is most common among young men between the ages of 15-25, and the Canadian Cancer Society estimates that almost 1,000 men will be diagnosed with the disease this year alone. That’s why Braun and Hazhir have focused their project on this form of cancer as a way to educate young men about the importance of self-examination.
What do you think? Are these ads great or do you find them offensive? Send us your thoughts to [email protected] - please include your full name so we can publish.
