Top tourism officials meet

Photo: tripadvisor.ca

Sun Peaks will be the tourism centre of the province this week when tourism officials gather for their annual general meeting.

The Kamloops-area ski hill is playing host to the Tourism Industry Association of British Columbia's AGM and summit.

The three-day event, May 24-26, will include keynote speakers such as Marsha Walden, CEO of Destination BC, and Keith Henry, chairperson and CEO of the Aboriginal Tourism Association of Canada.

Tourism Minister Shirley Bond will also be there.

"Tourism Sun Peaks recognizes the successful marketing efforts by the province of British Columbia, Destination BC and the Tourism Industry Association of BC that have made British Columbia the leading tourism destination in Canada,” said Colin Brost, director of market development for tourism.

“Sun Peaks winter visits from the past season broke previous records and we are looking forward to a strong summer season, already pacing 22 per cent ahead of last year. Our tourism businesses are excited to have B.C.’s tourism leaders meeting here in Sun Peaks and we appreciate industry recognition of Sun Peaks as the ideal meeting location for provincial organizations.”

"TIABC is ecstatic to bring its first-ever, multi-day AGM and Summit to spectacular Sun Peaks," said Walt Judas, CEO of the tourism industry association. "Along with an excellent program, delegates will find the setting inspirational and the resort's hospitality second to none."

The event is the industry's only all-provincial tourism gathering of 2016.