Thursday, October 23rd15.1°C
23711
23040

News, talk a radio winner

News, talk, sports and information sit at the top of the mountain when it comes to the preferred choice of Kamloops radio listeners.

Recent ratings released by the Bureau of Broadcast Measurement (BBM) shows nearly 40 per cent of radios in Kamloops are listening to information based programming.

The six radio stations serving Kamloops and area were rated through BBM from March 3 to April 27.

Numbers released by BBM show the listening habits of adults 12 plus from 5 a.m. to 1 a.m. Monday through Sunday.

Using those measurements CHNL and CBC Radio own a combined 34.9 per cent share of the marketplace.

CHNL led the way with an 18.9% market share followed by CBC at 16%.

Country station Country 103.1 was next with a 15.7% share followed by rock station CIFM at 13.6%.

B-100 is in 5th with a market share of 12.9% while NL's sister station the River is at 9%.

BBM defines market share as the 'estimated total hours tuned to a particular station expressed as a percentage of total hours tuned to all radio stations.'

Radio stations in Kamloops are rated twice a year, once in the summer and again in the fall.

COMMENTS WELCOME

Comments on this story are pre-moderated and approval times may vary. Before they appear, comments are reviewed by moderators to ensure they meet our submission guidelines. Keep it clean, keep it civil, keep it truthful, stay on topic and be responsible. Comments are open and welcome for three days after the story is published. We reserve the right to close comments before then. Comments that appear on the site are not the opinion of Castanet, but only of the comment writer.



Read more Kamloops articles

23006



Recent Trending



20008




23901



23850


Castanet pays for news tips. Email us a news tip, photo, or video and your name will be in a draw for our weekly news tip prize $25. Email us [email protected]


Kamloops SPCA Featured Pet

Milo
Milo Kamloops SPCA >



23055



Kamloops Quick Links City of Kamloops
Kamloops Weather
Tourism Kamloops
Kamloops Transit
Airport Arrivals
Airport Departures
School District 73
Kamloops Classifieds
Kamloops Discussion Forum
Thompson-Nicola Regional District
Interior Health
Thompson Rivers University
Thompson Career College
Thompson-Nicola Regional Library
Kamloops Real Estate



Member of BC Press Council


23207