News, talk a radio winner

News, talk, sports and information sit at the top of the mountain when it comes to the preferred choice of Kamloops radio listeners.

Recent ratings released by the Bureau of Broadcast Measurement (BBM) shows nearly 40 per cent of radios in Kamloops are listening to information based programming.

The six radio stations serving Kamloops and area were rated through BBM from March 3 to April 27.

Numbers released by BBM show the listening habits of adults 12 plus from 5 a.m. to 1 a.m. Monday through Sunday.

Using those measurements CHNL and CBC Radio own a combined 34.9 per cent share of the marketplace.

CHNL led the way with an 18.9% market share followed by CBC at 16%.

Country station Country 103.1 was next with a 15.7% share followed by rock station CIFM at 13.6%.

B-100 is in 5th with a market share of 12.9% while NL's sister station the River is at 9%.

BBM defines market share as the 'estimated total hours tuned to a particular station expressed as a percentage of total hours tuned to all radio stations.'

Radio stations in Kamloops are rated twice a year, once in the summer and again in the fall.


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