Man's quest for speed will be tested later this month in France and a man from Sun Peaks will be front and center.
Local ski racer Adam Earle will be one of 30 people trying to break the world ski speed record.
Earle won a wildcard entry into the Speed Masters World Record Attempt in Vars, France.
"I'm totally honoured to get a wildcard entry into this amazing event," says Earle.
The 200 km/hr barrier was reached in the late 1970's.
The current world record, a mind numbing 251.40 km/hr (156.2 mph), was set in 2006 by Italy's Simone Origone in Les Arcs, France.
"After 30 years of speed skiing I still have that nagging question inside me of how fast can I really go on a pair of skis," says Earle.
"Going to Vars will finally answer that question for me."
Earle's ultimate goal is to beat the Canadian record of 234.83 km/hr (145.91 mph), but says he'll take whatever comes his way.
"I just want to ski strong and see how fast I can go because in the end it's uncharted territory and that unknown is just another part of the excitement."
Earle hit a speed of 205.67 km/hr in Verbier, Switzerland last year.
The Speed Masters World Record Attempt will take place from March 28 to April 5.