Start-up constipation

I have started so many projects and businesses that I should be used to the process by now.

• Do the homework
• Understand your business
• Understand your market
• Create the product or service
• And go.

At least that is how it has always worked.  

This past few months has been a little different though.

In alignment with our speaking businesses, my colleague and I have been creating an online training academy designed for people looking at maximizing their productivity or “pivoting” and finding a way to get more out of life. 

The project is called Introducing Success.

I have not created an online membership site in the past, so this was challenging. The point that had me most concerned was checking the system out.

When something is physical, for example a kitchen layout in a restaurant, you can prepare some food, give it to a server and rate the system.

Online is a little more challenging. 

As it happens, it all looked like it was going to work, but I had no way of testing functionality, so I sat on it, and sat on it and sat on it.

This is counter to the advice we give clients, which, not unlike an ultra marathon is “keep moving." Then, again, when I owned printing companies, I never had business cards.

So, I turned to the Internet to seek guidance. It was like looking in the mirror, all I received were messages of support and “Just get going."

Well, buckle up, here we go!

We have been consulting to clients for a long time, but thought it was time to try delivering content to a larger audience. It looks good and we start with our first webinar tomorrow.

I will let you know if I need tech support next week.

Cheers!

This article is written by or on behalf of an outsourced columnist and does not necessarily reflect the views of Castanet.