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From Behind The Chair  

Economy and our style

 
It is interesting to observe the re-emergence of style as each season of fashion reincarnates certain aspects of prior decades, particularly when it is a reflection of a state of the world that is happening again, but in a different way.  I'm referring to the economic correction we are experiencing.  Does the way we spend our money also impact the way we put ourselves together?  I believe it does.
 
With continual reminders from the media one cannot help but get caught in the group mind set of shortages.  When I speak of the group mind, I refer to the world as a whole.  Of course everyone's position on economics will be different.   There is however a feeling of fear that emanates through our culture with the uncertainty we face with our current monetary structure.  
 
I put myself through a test.  Not being one who religiously watches the news or reads the Globe online- I needed to put myself in that situation purposely and observe the feeling I get in my gut when I am exposed to the information.  Some feelings I got were: dread, uncertainty, sadness and overall fear.  I know, not very happy emotions to bring up.
 
On a recent business trip to New York (the mecca of fashion and spending) it was very evident to me that designers and corporations have adapted to this state of the group mind.  If you notice, a lot of clothing styles are inspired by post-war era using classic tweeds, pastel tones and browns.  We are seeing less of 'brand status' being worn as giant designer logos on bags and clothing can be viewed as excessive during a time of economic change.
 
Ultimately, it is the fashion designers that dictate to hairstylists how the total look will be recreated.  The looks that are being turned out are chic, undone, raw, frothy and almost look like they could be done yourself.  'Hairdresser Hair' being styles that are quite obviously curled and pinned by a professional are phasing out as requests are now being made to create looks that look urban and simple.
 
On the flip side of pastel and post war style I couldn't help but notice the abundance of neon in clothing and shoes. Remind you of any era in particular?  You can't help but reference the 80's.  Hair is being teased and styled to look like it has been Tony permed at home and left frizzy and over processed.  Makeup is simple with the pop of bright red lips. What else happened in the 80's?  An economic correction.
 
It all ties together in a subliminal message that history does in fact repeat itself.  Although we are facing challenging times, fashion still makes us feel good and enables us to express who we are and how we feel.
 
As humans we are conditioned to care what others think of us. It is intriguing to notice the shift from having a $2000 purse as a status symbol to reclaiming your true financial position of living within your means and not flaunting glitz and glamour to obtain your place on a pedestal.  It brings us closer in society to know that outside of our portfolios or wallets it's the freedom we create within ourselves that will move us forward as a global community.
 
Moving in acceptance with the shift into our new economy will make the transition easier to accept.  There is one definite fact of life: everything changes and nothing remains the same.  Living in resistance will only cause inner turmoil, ultimately leading to anger or frustration.  Live for this moment only, it's really the only chance you have to change your experience.

This article is written by or on behalf of an outsourced columnist and does not necessarily reflect the views of Castanet.



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About the Author

Loyal Wooldridge, Creative Director and visionary behind Loyal Hair Therapy.  Working in the salon as a professional Hair Stylist and Make Up Artist, Loyal's passion is to empower men and women feel fabulous while never losing sight of the core of style: design and experience.

Do you have a hair crisis or question for Loyal? E-mail him at [email protected]

Visit online at www.loyalhairtherapy.ca



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The views expressed are strictly those of the author and not necessarily those of Castanet. Castanet does not warrant the contents.

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