Common Sense Business Solutions

Testimonials do work!

Apr 2, 2009 / 4:30 am

When you’re selling, you’ll have to make a claim about your product or service to appeal to potential customers. However, because research suggests that...

How do I market my business?

Mar 19, 2009 / 4:30 am

Every month, I receive emails and phone calls asking the above question, and each and every time, my answer is always the same: “the Internet”. With 73% of...

A great elevator pitch

Mar 5, 2009 / 4:30 am

I recently attended a Kelowna Chamber of Commerce networking event with 200-plus people and had the pleasure of meeting many new business owners. When I meet...

Build your business

Feb 19, 2009 / 4:30 am

Is now the time to deploy a new product or service? It is with great satisfaction that I begin a new series of articles for Castanet. Four years ago this month,...

So business is tough!

Jan 12, 2009 / 5:00 am

So business is tough!! How many Touch Points are you utilizing to market your business? Selling yourself, your product or your services, can be uncomfortable...