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Feed the Valley meets with success

Since it was launched in 2010, Valley First's Feed the Valley effort has collected 29,000 pounds of food to donate to food bank partners.

The year that just ended was its best yet, with 19,000 pounds collected by employees and community members.

"This program since its launch has been a tremendous success," said Christa Phillips, corporate citizenship administrator. "We have a long term commitment to food banks in the communities we serve and it trickles into the community at large ."

Initially in recognition of its 65th anniversary, Valley First challenged employees and  communities to collect 6,500 pounds of food in the Feed the Valley, 6,500 pound challenge. The branch that collected the most food on their way to that target would score $6,500 for their local food bank partners

The challenge was reached by the end of May, with Armstrong leading the way. It was subsequently extended to the end of 2012, with the Keremeos branch collecting more than 12,000 pounds of food.

Laura Lansink, executive director of Food Banks BC, said they were thrilled by the effort.

"It is a tremendous help. Every pound of food can represent one or two meals for a family member, so 19,000 pounds of food means a lot of meals for a lot of people," she said. "A lot of these programs go on at Christmas time. It's nice when they go on year round."

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