The Bell Media group of radio stations continues to capture the ears of listeners in the Central Okanagan.
Recent ratings released by the Bureau of Broadcast Measurement (BBM) indicates more than four of every 10 radios are tuned in to one of the three media giants properties in the Central Okanagan.
Bell Media owns AM1150, Sunfm and EZ-Rock.
The nine radio stations serving the Central Okanagan (Peachland through to Oyama) were rated through BBM from March 3 to April 27.
Numbers released by BBM show the listening habits of adults 12 plus from 5 a.m. to 1 a.m. Monday through Sunday.
Using those measurements the combined Bell stations have a combined 42.5 per cent share of the marketplace.
EZ-Rock led the pack with a 15.7% share followed by Sunfm at 14.5% with AM1150 fourth at 12.3%.
CBC Radio One prevented a Bell domination coming in third with a healthy 13.2% share of the market.
BBM defines market share as the 'estimated total hours tuned to a particular station expressed as a percentage of total hours tuned to all radio stations.'
The balance of the nine stations came in this way:
- Country 100.7 - 10.7%
- Power 104 - 7.9%
- K96.3 - 5.2%
- Juice - 3.7%
- Q103 - 3.0%
Radio stations in the Okanagan are rated twice a year, once in the summer and again in the fall.