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Forget the winter blues, it's apple month

Don't let the snow and cool temperatures of February fool you into thinking you can't bite into some of BC's best this month.

Saturday, Feb 1, kicks off apple month and what better way to celebrate than with some of Western Canada’s top chefs, nutritionists, authors, and food leaders as they square off in the ultimate fruit battle.

BC Tree Fruits is partnering with the Canadian food leaders for the 'Great Taste Of Apple Month' which showcases nine apple inspired recipes.

 The Taste Off panel is comprised of:

  • Vancouver: Jillian Harris and Chef Faizal Kassam of Cibo Trattoria
  • Calgary: Author and Blogger Julie Van Rosendaal and Chef and Illustrator Pierre Lamielle
  • Edmonton: Food Educator and Writer Valeria Lugonja and Writer/Author Jennifer Cockrall-King
  • Okanagan: Executive Chef Grant De Montreull – Bonfire Restaurant

Chris Pollock, Marketing Manager, BC Tree Fruits says Apple Month is an initiative that dates back to the early 1960’s as a way to celebrate and promote locally grown fruit."

“We are thrilled to engage such talented food leaders in the 2014 Apple Month campaign which will only strengthen our goals of educating consumers to buy local."

Visit applemonth.com to view the apple inspired recipes and vote for the one that best showcases the fruit. Online votes will determine which recipe wins while each voter is entered into a draw for the chance to win a luxury Okanagan getaway for two with a stay at Kelowna’s premier destination The Cove Lakeside Resort.

The author of the winning recipe will also win $1,000 to donate to a charity of their choosing.

Polluck adds as part of 'February’s Apple Month' consumers will notice additional displays of BC Tree Fruits apple varieties available at this time of year, including Ambrosia, Royal Gala, Spartan, Red Delicious, Golden Delicious, Granny Smith and Fuji.

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