Some truly believe that what goes around, comes around and that you get what you give. For Joel Kutschera, that recognition came at an early age.
While living in Calgary as a teen, Joel had the opportunity to volunteer at a local food bank, building hampers to distribute to those in need. “I was really looking for a way to find myself. It was a way to grow as a human being, to experience something I hadn’t and learn about what it means to give back. Those two things aren’t mutually exclusive.”
Joel eventually found himself on the receiving end after losing his own job and discovering he needed some help, himself. “There came a point in my life when I had lost my job and that month I couldn’t afford to pay rent, continue to support my son and buy food. Between providing for my son and putting food on my table, I’m going to make sure my son is fed. So I called the Food Bank and went down to register. They did a short profile to assess my needs and really helped me out that month.”
A resilient individual, Joel only had to use the Food Bank once before finding work and getting back on track. “It was there when I needed it and it got me over the hump,” he says. “It was a hand up in a critical time for me.”
Now, fast forward to Kelowna, 2011, and you find Joel as President of a thriving business, ‘Vital Waters’, umbrella to a group of vital products that support environment, community and global health. “I think it’s our duty to help our community. For my company, even before we turn a profit, to give is to get. Some businesses will tell you, I’ll give when I’m flush. Well, you’re never flush. If not now, when? You have to give to get and you can always find a way to share something,” says Joel. “You know, for me, why my company supports the Food Bank is because it’s vital - they do so much, offering food to those who need it every day. I’ve lived that experience and the Food Bank covers the gap for those people who don’t have enough to pay the rent, pay the bills and put food on the table.”
Joel is passionate about his support of the charitable sector in our community, especially the Kelowna Food Bank. “When I found out the Food Bank was paying for water to drink at its facility, it just didn’t make any sense. For Vital Waters, it wasn’t a matter of taking business away from another company, it was a matter of doing the right thing. And it’s not a question of being able to afford it, but it is a question of how can you not,” says Joel. “If not us, who… if not now, when? We thank our customers every day, by putting a portion of their purchases back into our community.
“The vital part of ‘Vital Waters’ stands for ‘vitally important to all life’, so everything we do has to stand for that, otherwise we don’t do it. The other aspect to that is that we do things that are vital to you, vital to the planet and vital to the community. Food is vital.”
When pondering why it is important to help, Joel says, “We should always be looking to help in some small way, because if it can put a smile on your face, then it will put a smile on somebody else’s face, and I think that is the key to giving.”
HERE’S HOW YOU CAN MAKE A DIFFERENCE:
Please indicate if you wish for your name not to be listed on Castanet along with your donation amount – we automatically list it if the donor does not indicate otherwise.
Make a donation on Castanet (www.castanet.net) CAST-A-LIGHT Campaign from now until December 31st, 2011. (A tax receipt will be e-mailed to you for donations over $10.)
Drop your CAST-A-LIGHT donation off at the Kelowna Community Food Bank at 1265 Ellis Street (Downtown Kelowna) between 9 AM and 4 PM, Monday-Friday.
Mail in your CAST-A-LIGHT donation to:
Kelowna Community Food Bank
1265 Ellis Street, Kelowna, BC
V1Y 1Z7
Phone: 250-763-7161
Fax: 250-763-9116
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