Canada's 2014 Olympic team uniforms
Oct 30, 2013 / 12:36 pm
The Canadian 2014 Olympic uniforms were unveiled Wednesday, on a day marking 100 days until the official opening of the Sochi Winter Games.
Official Canadian Olympic team outfitter the Hudson's Bay Company unveiled the new designs, with the help of some Olympians, during a press conference in Toronto. They uniforms feature images of a beaver, loon and polar bear -- as well as the word 'Canada' in a vintage classic wordmark.
The uniforms will be worn by the team during the opening and closing ceremonies, around the Olympic village, and on the podium in the event that they win a medal.
Earlier this month, the Nike-branded Team Canada hockey jerseys were unveiled at the site of Toronto's historic Maple Leaf Gardens.
In September, the Bay also unveiled its latest edition of the Canadian Olympic Team mittens. The red and white mittens sell for $10 online and at Bay stores, with 30 per cent of the sale proceeds going toward the Canadian Olympic Foundation.
The Bay's Olympic mittens from the 2010 games in Vancouver turned out to be a hot-ticket item, with more than 3.5 million pairs sold during a five-month campaign.
In Russia, International Olympic Committee President Thomas Bach said Tuesday that the final 100-days will be the "toughest ones" for Olympic organizers and volunteers in terms of preparations.
Russia is estimated to be spending $51 billion on the Sochi games, making them the most expensive in Olympic history.
The games start Feb. 7 and run until Feb. 23.
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