Wednesday, September 3rd12.2°C
23201
22438

Okanagan wine served in the sky

It's a first for the Canadian wine industry, and great news for frequent Westjet flyers.

BC wines will now be served on new WestJet Encore routes in Western Canada servicing: Vancouver, Victoria, Nanaimo, Edmonton,Calgary, Fort St. John, Grand Prairie, Saskatoon, Regina and Brandon.

The concept to serve BC wines from the Okanagan Valley stems from a partnership between WestJet and the Okanagan Wine Festivals Society.

Marshall Wilmot, WestJet Vice President, Product and Distribution says the company was looking for a special way to promote new destinations and routes with the launch of WestJet Encore.

"Having worked with the wineries of British Columbia through the Okanagan Wine Festivals Society for more than 10 years, we know that the wines of British Columbia are extremely well respected and the region is recognized as one of the premium wine regions in the world. Never before on a scheduled airline in Canada have the wines of British Columbia been featured in this manner, and we are proud to do so."

Modelled after a Horizon Air program in the US using Oregon and California wines, this will be a first for a major Canadian air carrier.

"We are sponsoring a promotional bottle pour on board the new WestJet Encore Bombardier Q400 NextGen aircraft whereby every guest will have a choice of two wines to sample for the summer months," explained Eric von Krosigk, Chair of the Okanagan Wine Festivals Society and winemaker at Summerhill Pyramid Winery in Kelowna.

"This pouring allows thousands of customers to be introduced to our wines, our wine region and our Okanagan Wine Festivals which draw tens of thousands of wine tourists to our region annually."

In the month of July they are: Gray Monk Estate Winery, Lang Vineyards, Oliver Twist, Perseus Winery, Blasted Church Vineyards, SunnyBrae Vineyards in Tappen, The View Winery, Therapy Vineyards, St, Hubertus Winery, and Wayne Gretzky Okanagan.

Next month the participating wineries include: Road 13 Vineyards, the Vibrant Vine, Ganton & Larsen Prospect Winery, Sumac Ridge Estate Winery, See Ya Later Ranch, Inniskillin Okanagan Estate Winery, and Jackson Triggs Okanagan Estate.

The promotion applies only to WestJet flights operated by WestJet Encore during the months of July, August and September.



Read more Business News

20759


Recent Trending




Today's Market
S&P TSX15619.08-6.65
S&P CDNX1010.88-13.11
DJIA17067.56-30.89
Nasdaq4598.188+17.917
S&P 5002002.28-1.09
CDN Dollar0.9158+0.0009
Gold1269.60+4.60
Oil93.23+0.35
Lumber350.50+0.80
Natural Gas3.959+0.021

 
Okanagan Companies
Pacific Safety0.20+0.005
Knighthawk0.01-0.005
QHR Technologies Inc1.18-0.01
Cantex0.08+0.01
Anavex Life Sciences0.24-0.01
Metalex Ventures0.07-0.005
Russel Metals36.42-0.06
Copper Mountain Mining2.90-0.03
Colorado Resources0.165-0.015
ReliaBrand Inc0.100.00
Sunrise Resources Ltd0.0250.00
Mission Ready Services0.225-0.02

 



22551

FEATURED Property
18091491824 Peake Point Court
5 bedrooms 3 baths
$598,900
more details
image2image2image2
Click here to feature your property
Please wait... loading


Manage your behaviour

You can’t manage what you can’t control! You can’t manage the number of sales you’re going to make but you can manage the behaviour that will help you make those sales. Obvious...


At the Core: Lessons in pricing from Apple

Apple has taught many entrepreneurs the importance of design, how to create buzz when introducing new products to the marketplace, how to pioneer new technology and the importance of superior quality....


New Real Estate Brokerage in town

Move over “big guys” there’s a new brokerage in town featuring local expertise, long standing experience and a fresh boutique approach. Kelowna, August 31 2014 – You may have...

_



22692




Member of BC Press Council


22810