Wednesday, August 27th31.7°C
23003
22501

PepsiCo quietly changes Diet Pepsi

Diet Pepsi is quietly changing its sweetener ahead of a major rebranding of the soft drink set for next month.

The change comes as PepsiCo Inc. looks to reinvigorate its namesake brands after losing market share to Coca-Cola Co. in recent years.

Cans of Diet Pepsi around the country now list a mix of two artificial sweeteners, a pairing that is commonly found in newer diet sodas. Previously, Diet Pepsi used only aspartame, which is sensitive to heat and breaks down more easily.

This summer, PepsiCo had declined to say whether it would go ahead with such a change after reports surfaced that it was testing the new sweeteners. Although the switch is only intended to help prevent the taste from degrading over time, companies are often sensitive to public perceptions that they might be tinkering with major brands. PepsiCo executives likely don't want to call any attention to the use of artificial sweeteners in the drink either.

When reached for comment Sunday, PepsiCo spokeswoman Andrea Canabal said that Diet Pepsi using the new sweetener mix started hitting shelves in early December. She said the new mix will be more widely available in the coming weeks.

"It's not like a light switch. It'll start appearing as shelf space clears," she said. In January, Canabal said the company is planning a major ad campaign that will include a new logo with a heart and the theme "Love Every Sip."

The sweetener change will not be explicitly communicated in the ads.

The Canadian Press


Read more Business News

22710


Recent Trending




Today's Market
S&P TSX15602.65-16.56
S&P CDNX1019.343.98
DJIA17122.0115.31
Nasdaq4569.622-1.015
S&P 5002000.12+0.10
CDN Dollar0.9206+0.0077
Gold1281.70-2.1001
Oil93.82-0.04
Lumber347.90-1.30
Natural Gas3.974+0.063

 
Okanagan Companies
Pacific Safety0.20+0.02
Knighthawk0.01-0.005
QHR Technologies Inc1.190.00
Cantex0.07+0.005
Anavex Life Sciences0.24-0.01
Metalex Ventures0.08+0.005
Russel Metals36.60-0.02
Copper Mountain Mining2.96-0.07
Colorado Resources0.18+0.005
ReliaBrand Inc0.115+0.02
Sunrise Resources Ltd0.0250.00
Mission Ready Services0.24-0.01

 



22852

FEATURED Property
20445215005 River Road
2 bedrooms 2 baths
$179,900
more details
image2
Click here to feature your property
Please wait... loading


How much mortgage should you carry?

There are several things to consider when deciding how much home to buy. 1. Draw up a budget including the new mortgage payments. While the rules used by most lenders require that the mortgage paym...


What is a journey without a destination?

Photo: ContributedI would call it a joy ride... You see a planned project or business has a destination. It may be an ongoing revenue stream, it may be a business value or an exit strategy. If you don...


Joint accounts: what you need to know!

Establishing a joint account may seem like a great strategy at first glance. However, there are many factors that must be considered before taking this action. This article will explore the use of &ls...

_








Member of BC Press Council


22847