• Vernon's Homepage
  • Kelowna's Homepage
32492
30296

Business  

Shhhh! CALM Act, is taking effect

TV viewing could soon sound a little calmer. The CALM Act, which limits the volume of TV commercials, goes into effect on Thursday.

CALM stands for Commercial Advertisement Loudness Mitigation. The act is designed to prevent TV commercials from blaring at louder volumes than the program content they accompany. The rules govern broadcasters as well as cable and satellite operators.

The rules are meant to protect viewers from excessively loud commercials.

The Federal Communications Commission adopted the rules a year ago, but gave the industry a one-year grace period to adopt them.

Suspected violations can be reported by the public to the FCC on its website.



More Business News

30337
Recent Trending
31834
31612
32850
Member of the RTNDA
32229
Press Room
31493