Sunday, May 24th14.1°C
26424
24291

7-Up claim ends up in court

An advocacy group wants to take the fizz out of 7-Up's antioxidant claims.

The Center for Science in the Public Interest, which advocates for food safety and nutrition, is part of a lawsuit against Dr Pepper Snapple Group Inc. for touting an added antioxidant in some 7-Up varieties.

The lawsuit, which was filed Thursday in U.S. District Court in California, says the claim is misleading because it gives the impression the antioxidants come from fruit rather than added Vitamin E. The group also notes that the Food and Drug Administration prohibits companies form fortifying candies and soft drinks with nutrients.

The suit was filed on behalf of a California man who bought the drinks but says he didn't know the antioxidants didn't come from juices.

7-Up Cherry Antioxidant, Mixed Berry Antioxidant, and Pomegranate Antioxidant were launched in 2009. Despite the pictures of cherries, blackberries, cranberries, raspberries and pomegranates on various 7UP labels, the drinks contain no fruit or juice of any kind.

Representatives from Dr Pepper and the FDA did not immediately respond to requests for comment.

The Canadian Press


Read more Business News

26401


Recent Trending




Today's Market
S&P TSX15200.76-2.85
S&P CDNX703.48+2.97
DJIA18232.02-53.72
Nasdaq5089.36-1.43
S&P 5002126.06-4.76
CDN Dollar0.8137+0.0004
Gold1204.30+1.30
Oil57.45-1.98
Lumber273.80+3.70
Natural Gas2.887-0.064

 
Okanagan Companies
Pacific Safety0.13-0.01
Knighthawk0.010.00
QHR Technologies Inc1.48+0.03
Cantex0.03-0.01
Anavex Life Sciences0.425+0.053
Metalex Ventures0.09+0.01
Russel Metals25.79-0.03
Copper Mountain Mining1.38-0.03
Colorado Resources0.105+0.005
ReliaBrand Inc0.0048-0.0049
Sunrise Resources Ltd0.04+0.01
Mission Ready Services0.175-0.010
Decisive Dividend Corporation2.20+0.60

 



26416

FEATURED Property
22664230 Okanagan Avenue, Vernon, BC
10096309 bedrooms
$2,300,000
more details
Click here to feature your property
Please wait... loading


Do or do not

Photo: Thinkstock.com“The optimist sees the rose and not its thorns; the pessimist stares at the thorns, oblivious of the rose.” - Kahlil Gibran Good planning is all about managing chan...


Penetrate the smokescreen

Photo: ContributedHas this ever happened to you? You’re in the middle of your second or third “good discussion” with a prospect. Everything’s going great. The prospect seems en...


Squaring the circle

Photo: Thinkstock.comI have been reading about market segmentation and choice. Howard Moskowitz’s research into tomato sauce as retold by Malcom Gladwell on the TED talks (http://www.ted.com/tal...

_



26363

26363


Member of BC Press Council


24843