Google wants Apple pie
Oct 18, 2012 / 8:00 pm
Google is dangling a low-priced laptop computer in front of consumers as rivals Microsoft and Apple prepare to release their latest gadgets.
The lightweight computer unveiled Thursday will sell for $249 and is being made in a partnership with Samsung Electronics Co. Ltd., which also makes smartphones and tablet computers that run on Google's Android software.
The laptop will run on an operating system revolving around Google's Chrome Web browser.
Like other so-called Chromebooks, this laptop doesn't have a hard drive. It functions like a terminal dependent on an Internet connection to get to information and applications stored in large data centres run by Google Inc. or other technology providers.
It's the least expensive Chromebook that Google has released in the two years that it has been working on the product line. Google and Samsung released a slightly more sophisticated Chromebook priced at $449 in the late spring.
The lower-priced model will go on sale early next week in more than 500 Best Buy stores in the U.S., as well as on various websites. Google hopes to begin accepting online orders at its Play store by this weekend.
Google Inc. appears to be trying to beat Microsoft and Apple to the punch with the discount Chromebook.
Microsoft Corp. is poised to release Windows 8, a dramatic makeover of its famous operating system, on Oct. 26. The long-awaited makeover is designed to run on touch-based tablets, as well as laptop and desktop computers. A variety of manufacturers will be selling a hodgepodge of Windows 8-powered personal computers and tablets. The prices of most of those machines, including a tablet made by Microsoft, will range from $500 to $1,000.
Apple Inc. says it plans to show off a new product Tuesday. The event is widely expected to be the coming-out party for a slightly smaller version of its hot-selling iPad.
The mini iPad is expected to feature a 7.85-inch screen compared to the nearly 10-inch screen of the pioneering iPad. Industry analysts expect Apple to price a smaller iPad in the $249 to $299 range in an effort to siphon sales away from other scaled-down tablets, such as Google's Nexus 7 and Amazon.com Inc.'s Kindle Fire.
Now, Google has a laptop vying for a piece of the same pie.
"This is a big step in the journey for us," said Sundar Pichai, Google's senior vice-president of Chrome and apps. "I think it's generally an exciting time in the computing industry."
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