Apple falls short on delivery
Sep 24, 2012 / 7:01 am
Apple Inc. said Monday that it has sold more than 5 million units of the new iPhone 5 in the three days since its launch, less than analysts had expected.
Apple shares were down $15.31, or 2.2 per cent, at $684.79 in premarket trading.
The iPhone 5, the most eagerly awaited phone of the year, went on sale Friday in the U.S., Canada, Germany, France, Japan and several other countries.
When it launched the iPhone 4S a year ago, Apple sold 4 million in the first three days.
Apple could have sold more iPhones if it had more available: demand exceeded supply.
Topeka Capital Markets analyst Brian White said the phone was sold out at 80 to 85 per cent of the U.S. Apple stores he and his team contacted Sunday evening.
Online delivery times have stretched to three to four weeks.
White had expected Apple to sell 6 to 6.5 million iPhone 5 units in the first three days.
The phone will go on sale in 22 more countries this Friday and in more than 100 countries by the end of the year.
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