Saturday, April 25th6.9°C
26150
24949

Digital baby PJs, can you hear me now

First there was audio, then video. Now baby monitors have gone really high-tech.

Rogers (TSX:RCI.B) announced Tuesday that it has partnered with U.S.-based biomedical engineering company Exmovere Holdings Inc., for the launch of digital pyjamas, called Exmobaby, later this year.

The machine-washable outfit has embedded sensors and a AAA-battery powered wireless transmitter that beams information to a computer, smartphone or tablet.

The manufacturer claims the product can perform electrocardiogram tests to measure electrical activity in the heart, monitor skin temperature and movement, and detect mood changes.

Expected to be available sometime after October, a starter kit with four outfits is to sell for $149, plus a $9.99 monthly service plan.

Rogers will be the exclusive provider of wireless service for Exmobaby in Canada and will also use some of its media properties to market the product, said Mansell Nelson, vice president of the company's machine-to-machine division.

As a father of two older kids, he can imagine how useful the product might be for today's parents.

"It's the notion of peace of mind. I know there was a debate even with my kids if they should be on their tummy or their backs and all that stuff and if the child turns over now, you get a beep on your smartphone," Nelson says.

"You don't have to wake up every few hours and go and check."

Exmovere says the product sends data from the pyjamas once a minute and emits minimal radiation. The product does not have the approval of the U.S. Food and Drug Administration.

Rogers has done its own internal testing of the product and believes it is completely safe, although it's still up to parents to decide whether it's right for their child, Nelson says.

"We don't just put our name or association on anything so there is a certain degree of (endorsement), we're confident it does what it says it's supposed to do," he says.

Physicians from the Children's Hospital at Montefiore in New York expressed doubts about the value of the product. Dr. Robert Marion, chief of genetics and developmental medicine, said it looked "crazy" and warned the device might malfunction and cause parents "unbelievable anxiety."

The Canadian Press
How does this story make you feel? (62 total votes)
Castanet MoodMeter
Indifferent
6.5%
Amused
11.3%
Annoyed
59.7%
Happy
4.8%
Disappointed
14.5%
Entertained
3.2%


Read more Business News

24947


Recent Trending




Today's Market
S&P TSX15408.33+15.98
S&P CDNX697.70-1.78
DJIA18080.14+21.45
Nasdaq5092.08+36.02
S&P 5002117.69+4.76
CDN Dollar0.8210+0.0002
Gold1175.20-17.60
Oil55.50-0.88
Lumber258.50+3.90
Natural Gas2.531+0.002

 
Okanagan Companies
Pacific Safety0.12-0.01
Knighthawk0.010.00
QHR Technologies Inc1.38+0.00
Cantex0.035+0.005
Anavex Life Sciences0.43+0.01
Metalex Ventures0.095+0.000
Russel Metals27.16+0.41
Copper Mountain Mining1.15+0.06
Colorado Resources0.095+0.000
ReliaBrand Inc0.004-0.001
Sunrise Resources Ltd0.04+0.01
Mission Ready Services0.20+0.00
Decisive Dividend Corporation1.80+0.10

 



25968

FEATURED Property
288212962 Ryder Drive
4 bedrooms 5 baths
$1,134
more details
image2image2image2
Click here to feature your property
Please wait... loading


What's your score?

There was a time when we would sit down with nothing more than a sheet of paper and a sharp pencil to do the math. Totalling our expenses and subtracting our revenue, the amount left over was the answ...


Do you dare to dream?

Photo: Thinkstock.comI have never been able to understand why some people can only see as far ahead as the end of the current day. Instead of aiming for long term goals, they just wallow in their ever...


Calling on your help!

Has the internet flattened prices as predicted? Has the internet created opportunities for your business to find higher priced markets further afield? Is posting prices on your website a good thing o...

_



25289

25221


Member of BC Press Council


25479