Business
Digital baby PJs, can you hear me now
May 8, 2012 / 3:24 pm
First there was audio, then video. Now baby monitors have gone really high-tech.
Rogers (TSX:RCI.B) announced Tuesday that it has partnered with U.S.-based biomedical engineering company Exmovere Holdings Inc., for the launch of digital pyjamas, called Exmobaby, later this year.
The machine-washable outfit has embedded sensors and a AAA-battery powered wireless transmitter that beams information to a computer, smartphone or tablet.
The manufacturer claims the product can perform electrocardiogram tests to measure electrical activity in the heart, monitor skin temperature and movement, and detect mood changes.
Expected to be available sometime after October, a starter kit with four outfits is to sell for $149, plus a $9.99 monthly service plan.
Rogers will be the exclusive provider of wireless service for Exmobaby in Canada and will also use some of its media properties to market the product, said Mansell Nelson, vice president of the company's machine-to-machine division.
As a father of two older kids, he can imagine how useful the product might be for today's parents.
"It's the notion of peace of mind. I know there was a debate even with my kids if they should be on their tummy or their backs and all that stuff and if the child turns over now, you get a beep on your smartphone," Nelson says.
"You don't have to wake up every few hours and go and check."
Exmovere says the product sends data from the pyjamas once a minute and emits minimal radiation. The product does not have the approval of the U.S. Food and Drug Administration.
Rogers has done its own internal testing of the product and believes it is completely safe, although it's still up to parents to decide whether it's right for their child, Nelson says.
"We don't just put our name or association on anything so there is a certain degree of (endorsement), we're confident it does what it says it's supposed to do," he says.
Physicians from the Children's Hospital at Montefiore in New York expressed doubts about the value of the product. Dr. Robert Marion, chief of genetics and developmental medicine, said it looked "crazy" and warned the device might malfunction and cause parents "unbelievable anxiety."

Read more Business News

| Today's Market | ||
| S&P TSX | 12268.29 | -99.17 |
| S&P CDNX | 924.25 | -5.74 |
| DJIA | 15112.19 | -206.04 |
| Nasdaq | 3423.555 | 0.00 |
| S&P 500 | 1628.93 | -22.88 |
| CDN Dollar | 0.9719 | N/A |
| Gold | 1346.20 | -27.50 |
| Oil | 97.28 | -0.96 |
| Lumber | 288.50 | +7.00 |
| Natural Gas | 3.951 | -0.012 |
| Okanagan Companies | ||
| Sun Rype | 6.20 | 0.00 |
| Pacific Safety | 0.045 | -0.01 |
| Knighthawk | 0.02 | 0.00 |
| QHR Technologies Inc | 0.64 | +0.03 |
| Cantex | 0.18 | +0.125 |
| Anavex Life Sciences | 0.695 | -0.04 |
| Metalex Ventures | 0.055 | -0.005 |
| Russel Metals | 25.83 | +0.21 |
| Copper Mountain Mining | 1.73 | -0.06 |
| Colorado Resources | 0.78 | +0.05 |
| ReliaBrand Inc | 0.13 | 0.00 |

Market turbulence takes its tollBig Picture Economic Data Remains the Focus Equity markets around the world continued to decline this week as investors remain focused on the trend of economic data and whether economic growth is stro...
House hunting: finding the right fitWith so many choices and variables, how do you find the perfect fit? Before you start your search, it’s a good idea to narrow down the playing field by looking at what would fit you best. Here&r...
Reflections on waterMy closest partner is my wife and this week I just wanted to share some of our work from her perspective, as she is more of a "thinker" than me, and I wanted to share our activities and goa...
_
- Mining, oil and gas companies to face tougher rules around disclosing payments
- TSX adds to losses over central bank concerns
- Asian markets down over concerns
- Global energy companies 'dead serious' about B.C. natural gas, says minister
- Teletoon Canada plans to air 'Inspector Gadget' reboot
- TSX drops in early market trading
- Canadian dollar takes a hit
- Apple unveils music streaming service
- What's up Apple?
- Canadian dollar rises on job report
- Tom Cruise backs Wal-Mart
- Royal Bank to edge up mortgage rates

Showcase your business like no other marketing can and Join the growing number of businesses that get more customers.
Learn more here













