Thursday, August 28th14.2°C
23003
22871

Digital baby PJs, can you hear me now

First there was audio, then video. Now baby monitors have gone really high-tech.

Rogers (TSX:RCI.B) announced Tuesday that it has partnered with U.S.-based biomedical engineering company Exmovere Holdings Inc., for the launch of digital pyjamas, called Exmobaby, later this year.

The machine-washable outfit has embedded sensors and a AAA-battery powered wireless transmitter that beams information to a computer, smartphone or tablet.

The manufacturer claims the product can perform electrocardiogram tests to measure electrical activity in the heart, monitor skin temperature and movement, and detect mood changes.

Expected to be available sometime after October, a starter kit with four outfits is to sell for $149, plus a $9.99 monthly service plan.

Rogers will be the exclusive provider of wireless service for Exmobaby in Canada and will also use some of its media properties to market the product, said Mansell Nelson, vice president of the company's machine-to-machine division.

As a father of two older kids, he can imagine how useful the product might be for today's parents.

"It's the notion of peace of mind. I know there was a debate even with my kids if they should be on their tummy or their backs and all that stuff and if the child turns over now, you get a beep on your smartphone," Nelson says.

"You don't have to wake up every few hours and go and check."

Exmovere says the product sends data from the pyjamas once a minute and emits minimal radiation. The product does not have the approval of the U.S. Food and Drug Administration.

Rogers has done its own internal testing of the product and believes it is completely safe, although it's still up to parents to decide whether it's right for their child, Nelson says.

"We don't just put our name or association on anything so there is a certain degree of (endorsement), we're confident it does what it says it's supposed to do," he says.

Physicians from the Children's Hospital at Montefiore in New York expressed doubts about the value of the product. Dr. Robert Marion, chief of genetics and developmental medicine, said it looked "crazy" and warned the device might malfunction and cause parents "unbelievable anxiety."

The Canadian Press
How does this story make you feel? (62 total votes)
Castanet MoodMeter
Indifferent
6.5%
Amused
11.3%
Annoyed
59.7%
Happy
4.8%
Disappointed
14.5%
Entertained
3.2%


Read more Business News

22870


Recent Trending




Today's Market
S&P TSX15558.17-44.48
S&P CDNX1022.373.03
DJIA17079.57-42.44
Nasdaq4557.695-11.927
S&P 5001996.74-3.38
CDN Dollar0.92070.00
Gold1281.70-2.1001
Oil94.75+0.20
Lumber349.40+2.40
Natural Gas3.965+0.054

 
Okanagan Companies
Pacific Safety0.195-0.005
Knighthawk0.01-0.005
QHR Technologies Inc1.190.00
Cantex0.08+0.01
Anavex Life Sciences0.240.00
Metalex Ventures0.075-0.005
Russel Metals36.39-0.21
Copper Mountain Mining2.91-0.05
Colorado Resources0.180.00
ReliaBrand Inc0.099-0.016
Sunrise Resources Ltd0.0250.00
Mission Ready Services0.25+0.01

 



22587

FEATURED Property
2013415698 Balsam Road
5 bedrooms 3 baths
$519,900
more details
image2image2image2
Click here to feature your property
Please wait... loading


How much mortgage should you carry?

There are several things to consider when deciding how much home to buy. 1. Draw up a budget including the new mortgage payments. While the rules used by most lenders require that the mortgage paym...


What is a journey without a destination?

Photo: ContributedI would call it a joy ride... You see a planned project or business has a destination. It may be an ongoing revenue stream, it may be a business value or an exit strategy. If you don...


Joint accounts: what you need to know!

Establishing a joint account may seem like a great strategy at first glance. However, there are many factors that must be considered before taking this action. This article will explore the use of &ls...

_








Member of BC Press Council


22854