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Disney raised the curtain on a hotly anticipated video streaming service that's aiming to topple industry pioneer Netflix, once a valuable ally of the Magic Kingdom.
The service, called Disney Plus, has been in the works for more than year, but Thursday marked the first time that the longtime entertainment powerhouse has laid out plans for its attack on Netflix and a formidable cast of competitors, including Amazon, HBO Go and Showtime Anytime.
Disney Plus will roll out in the U.S. on November 12 at a price of $6.99 per month, or $69.99 per year. That's well below the $13 monthly fee Netflix charges for its most popular streaming plan, signalling Disney's determination to woo subscribers as it vies to become a major player in a field that has turned "binge watching" into a common ritual.
Like Netflix, Disney Plus will be free of ads. Subscribers will be able to download all of the shows and movies on Disney's service to watch offline.
Netflix will still have a far deeper video programming lineup after spending tens of billions of dollars during the past six years on original shows such as "House of Cards," ''Stranger Things" and "The Crown."
But Disney Plus will be able to draw upon a library of revered films dating back several decades while it also forges into original programming. Its animated classics, including "Aladdin" and "The Jungle Book" will be available on the service when it launches.
New shows already on tap include "The Mandalorian," the first live action "Star Wars" series, created by Jon Favreau; a prequel to the "Star Wars" film "Rogue One," starring Diego Luna; a series about the Marvel character Loki, starring Tom Hiddleston; a rebooted "High School Musical" series; and a new documentary series focused on Disney.
Disney is approaching the streaming industry from a "position of strength, confidence and unbridled optimism," CEO Bob Iger said Thursday. Iger has led the company since 2005 and expects to step down when his contract ends in 2021.
The service's entire lineup will cover five categories: Disney, Pixar, Marvel, Star Wars and National Geographic.
