Wednesday, April 1st2.5°C
25326
24864

Malaysia Airlines scraps 'bucket list' title for promotion

KUALA LUMPUR, Malaysia - Malaysia Airlines has scrapped the title of a competition asking people what activities and destinations are on their "bucket list," acknowledging it was inappropriate given the two deadly disasters it has suffered this year.

A bucket list is a term used by some English-speakers to describe a list of adventures they want to have before they die.

The "My Ultimate Bucket List Campaign" asked customers to come up with suggestions, the best of which would win prizes including flights on the airline.

All references to the bucket list have been scrubbed from the airline's website but cached copies of the competition's terms and conditions are still visible in Google searches.

A statement from Malaysia Airlines said the contest in Australia and New Zealand was launched online Monday, but removed the next day after a barrage of public criticism.

The title was "found to be inappropriate at this point of time," it said Thursday. "The airline appreciates and respects the sentiments of the public and in no way did it intend to offend any parties."

A Malaysia Airlines jet with 239 people on board went missing March 8 while en route to Beijing and no trace of it has been found. In July, a Malaysia Airlines jet was shot down over Ukraine, killing all 298 people on board.

The airline had a good safety record before the disasters and was once associated with high-quality service. But the twin disasters, and the airlines handling of the first one in particular, has badly damaged its brand.

The airline's majority shareholder, state investment company Khazanah, last week announced it would cut 6,000 workers at Malaysia Airlines as part of a $1.9 billion overhaul.

Danica Weeks, whose husband was a passenger on the vanished Flight 370, told the New Zealand Herald the promotion was "atrocious" and reflected the airline's insensitivity to families of victims.

The contest was reinstated on Wednesday and will run until the end of the year but without any new title as "the focus is on the prizes," the airline said.

The Canadian Press


Read more Business News

25790


Recent Trending




Today's Market
S&P TSX14902.44-5.95
S&P CDNX680.07-0.26
DJIA17776.12-200.19
Nasdaq4900.88-46.56
S&P 5002067.89-18.35
CDN Dollar0.7870-0.0018
Gold1182.80-0.30
Oil47.26-0.34
Lumber275.30-2.90
Natural Gas2.668+0.028

 
Okanagan Companies
Pacific Safety0.125+0.010
Knighthawk0.010.00
QHR Technologies Inc1.48-0.02
Cantex0.03-0.01
Anavex Life Sciences0.211-0.004
Metalex Ventures0.04+0.00
Russel Metals24.04-0.36
Copper Mountain Mining1.16-0.02
Colorado Resources0.11-0.01
ReliaBrand Inc0.0036-0.0024
Sunrise Resources Ltd0.04-0.01
Mission Ready Services0.25+0.02
Decisive Dividend Corporation1.80+0.02

 





FEATURED Property
17979007210 Brent Road, Peachland, BC
5 bedrooms 4 baths
$989,000
more details
image2image2image2
Click here to feature your property
Please wait... loading


Down payment

If you have less than 20% down payment, mortgage insurance is required through Canada Mortgage & Housing (CMHC), Genworth or Canada Guaranty. Homeowners no longer need the minimum 5% down payment ...


CRA Notice of Assessment

Many Canadians rush to file their taxes on time each year and don’t think about it until the next year. One of the most overlooked notices received from the CRA annually is the annual Notice of ...


Medical confidential?

If ICBC asks your doctor for your information you may wonder: Can ICBC ask my doctor for my medical information? Can ICBC request a medical report from my doctor without my consent? What is ICBC entit...

_








Member of BC Press Council


24886