Wednesday, January 28th0.3°C
24779
24285

Malaysia Airlines scraps 'bucket list' title for promotion

KUALA LUMPUR, Malaysia - Malaysia Airlines has scrapped the title of a competition asking people what activities and destinations are on their "bucket list," acknowledging it was inappropriate given the two deadly disasters it has suffered this year.

A bucket list is a term used by some English-speakers to describe a list of adventures they want to have before they die.

The "My Ultimate Bucket List Campaign" asked customers to come up with suggestions, the best of which would win prizes including flights on the airline.

All references to the bucket list have been scrubbed from the airline's website but cached copies of the competition's terms and conditions are still visible in Google searches.

A statement from Malaysia Airlines said the contest in Australia and New Zealand was launched online Monday, but removed the next day after a barrage of public criticism.

The title was "found to be inappropriate at this point of time," it said Thursday. "The airline appreciates and respects the sentiments of the public and in no way did it intend to offend any parties."

A Malaysia Airlines jet with 239 people on board went missing March 8 while en route to Beijing and no trace of it has been found. In July, a Malaysia Airlines jet was shot down over Ukraine, killing all 298 people on board.

The airline had a good safety record before the disasters and was once associated with high-quality service. But the twin disasters, and the airlines handling of the first one in particular, has badly damaged its brand.

The airline's majority shareholder, state investment company Khazanah, last week announced it would cut 6,000 workers at Malaysia Airlines as part of a $1.9 billion overhaul.

Danica Weeks, whose husband was a passenger on the vanished Flight 370, told the New Zealand Herald the promotion was "atrocious" and reflected the airline's insensitivity to families of victims.

The contest was reinstated on Wednesday and will run until the end of the year but without any new title as "the focus is on the prizes," the airline said.

The Canadian Press


Read more Business News

24667


Recent Trending




Today's Market
S&P TSX14833.88+36.05
S&P CDNX676.77+2.38
DJIA17387.21-291.49
Nasdaq4681.498-90.266
S&P 5002029.55-27.54
CDN Dollar0.8036-0.0034
Gold1285.90-5.7999
Oil47.11-0.84
Lumber312.50+0.80
Natural Gas2.91-0.071

 
Okanagan Companies
Pacific Safety0.12-0.02
Knighthawk0.010.00
QHR Technologies Inc1.43+0.04
Cantex0.0350.00
Anavex Life Sciences0.180.00
Metalex Ventures0.035-0.005
Russel Metals24.33-0.12
Copper Mountain Mining1.05-0.04
Colorado Resources0.155+0.02
ReliaBrand Inc0.0069+0.0009
Sunrise Resources Ltd0.055+0.03
Mission Ready Services0.21-0.03

 



24393

FEATURED Property
1071889168 Saliken Dr
$289,000
more details
image2image2image2
Click here to feature your property
Please wait... loading


Service fit makes happy employees

Finding the right employees for the front lines of your company is key to developing a great service attitude within your company. It is just as important as hiring the right accountant, manager, sale...


How to price: workbook approach

In 2008 Self Counsel Press published my book - Pricing Strategies for Small Business. The book is now available in Europe, India, Russia and the United States. The purpose of the book was to make avai...


Ailing Parents: Tax Issues

If your parent has become ill, there can be several tax issues that come into play depending on the nature of their illness, their age and the role that family members are playing. For example, if you...

_





24709


Member of BC Press Council


24697