Sunday, March 29th15.1°C
25490
24949

Music streaming site SoundCloud to start paying artists a share of ad revenue

BERLIN - SoundCloud said Thursday that it will start paying artists and record companies whose music is played on the popular streaming site, a move that will bring it in line with competitors such as YouTube and Spotify.

Berlin-based SoundCloud boasts some 175 million unique listeners a month, but so far those who upload tracks to the site haven't received money. To fund the payments SoundCloud is introducing ads, the revenue from which will be shared with musicians and rights holders.

"This is something we've been wanting to get to ever since we started the company," SoundCloud founder Alexander Ljung told The Associated Press. He said artists will be able to decide on which tracks the audio and display ads can appear, and initially only content played in the United States will be counted.

The program will start with 20 partners ranging from major record companies such as Sony/ATV and BMG to independent artists; eventually everyone will be able to join. Advertisers include Red Bull, Jaguar and Comedy Central.

Despite tying in record companies, SoundCloud has no plans to shift away from its support for new, original music, said Ljung. Instead, it hopes that young artists will see it as a way to start earning money with their music early on, he said.

"The more valuable we make (the site), the more they will use it," said Ljung. "We don't have a perspective for going out and buying a load of content."

Listening to music on SoundCloud is free. However, users who don't want to see or hear the ads will be able to get a subscription that will remove them, he said.

The Canadian Press


Read more Business News




Recent Trending




Today's Market
S&P TSX14812.42-57.38
S&P CDNX681.43+1.87
DJIA17712.66+34.43
Nasdaq4891.22+27.86
S&P 5002061.02+4.87
CDN Dollar0.7926-0.0003
Gold1196.30-8.80
Oil48.87-3.00
Lumber282.60-3.60
Natural Gas2.62-0.05

 
Okanagan Companies
Pacific Safety0.125-0.005
Knighthawk0.010.00
QHR Technologies Inc1.50+0.00
Cantex0.03-0.01
Anavex Life Sciences0.219+0.009
Metalex Ventures0.04-0.01
Russel Metals24.50-0.18
Copper Mountain Mining1.13+0.00
Colorado Resources0.125+0.010
ReliaBrand Inc0.006-0.001
Sunrise Resources Ltd0.045+0.000
Mission Ready Services0.255+0.020
Decisive Dividend Corporation1.80+0.02

 



25253

FEATURED Property
22447512287 Capistrano Drive
$535,000
more details
image2image2image2
Click here to feature your property
Please wait... loading


CRA Notice of Assessment

Many Canadians rush to file their taxes on time each year and don’t think about it until the next year. One of the most overlooked notices received from the CRA annually is the annual Notice of ...


Medical confidential?

If ICBC asks your doctor for your information you may wonder: Can ICBC ask my doctor for my medical information? Can ICBC request a medical report from my doctor without my consent? What is ICBC entit...


Stay out of sales limbo!

Have you ever had a series of good meetings with a prospect … gathered all kinds of information … and given what you thought was a great presentation … only to receive a response ...

_








Member of BC Press Council