Wednesday, March 4th-6.3°C
25405
22952

Music streaming site SoundCloud to start paying artists a share of ad revenue

BERLIN - SoundCloud said Thursday that it will start paying artists and record companies whose music is played on the popular streaming site, a move that will bring it in line with competitors such as YouTube and Spotify.

Berlin-based SoundCloud boasts some 175 million unique listeners a month, but so far those who upload tracks to the site haven't received money. To fund the payments SoundCloud is introducing ads, the revenue from which will be shared with musicians and rights holders.

"This is something we've been wanting to get to ever since we started the company," SoundCloud founder Alexander Ljung told The Associated Press. He said artists will be able to decide on which tracks the audio and display ads can appear, and initially only content played in the United States will be counted.

The program will start with 20 partners ranging from major record companies such as Sony/ATV and BMG to independent artists; eventually everyone will be able to join. Advertisers include Red Bull, Jaguar and Comedy Central.

Despite tying in record companies, SoundCloud has no plans to shift away from its support for new, original music, said Ljung. Instead, it hopes that young artists will see it as a way to start earning money with their music early on, he said.

"The more valuable we make (the site), the more they will use it," said Ljung. "We don't have a perspective for going out and buying a load of content."

Listening to music on SoundCloud is free. However, users who don't want to see or hear the ads will be able to get a subscription that will remove them, he said.

The Canadian Press


Read more Business News




Recent Trending




Today's Market
S&P TSX15022.78-111.069
S&P CDNX697.51-4.79
DJIA18106.82-96.55
Nasdaq4967.326-12.575
S&P 5002098.09-9.69
CDN Dollar0.8042+0.0036
Gold1220.40+7.80
Oil51.59-0.55
Lumber289.90-4.50
Natural Gas2.699-0.035

 
Okanagan Companies
Pacific Safety0.13-0.005
Knighthawk0.010.00
QHR Technologies Inc1.55-0.05
Cantex0.035-0.005
Anavex Life Sciences0.1750.00
Metalex Ventures0.04-0.005
Russel Metals24.69-0.52
Copper Mountain Mining1.23-0.02
Colorado Resources0.125-0.01
ReliaBrand Inc0.0065-0.0015
Sunrise Resources Ltd0.045-0.005
Mission Ready Services0.21-0.005

 



24696

FEATURED Property
21997797337-Fintry Delta Road
3 bedrooms 2 baths
$349,000
more details
image2image2image2
Click here to feature your property
Please wait... loading


Refinance your mortgage?

Canadian Mortgage rates are low and could be dropping down in time for the spring market following a drop in the Bank of Canada Rate on January 21 by 1/4% which will save new buyers and those with mo...


Creating your retirement vision

A vision means different things to different people. To the head of a large corporation, it’s the ability to chart a course that will deliver success (think Steve Jobs and Apple), to a shaman, i...


Are you asking the right questions?

Have you ever had this happen to you? You are in the middle of your second or third good discussion with a prospect and everything seems to be going great. The prospect seems engaged and happy to work...

_








Member of BC Press Council


25107