Friday, October 24th11.0°C
23711
23004

New Canadian-backed .club web domains getting snapped up by 50 Cent, Demi Lovato

TORONTO - Guessing a website address used to be so simple. Stick a .com or .ca at the end of a company or organization's name and most of the time, that would do it.

But there's a flood of new generic top-level domains (gTLDs) hitting the web, which could eventually leave consumers struggling to remember which of more than 1,400 web suffixes to type in.

The Internet Corporation for Assigned Names and Numbers (ICANN) is in the process of gradually rolling out all kinds of new web address types, including .best, .buzz, .cheap, .cool, .expert, .guru, .ninja, .sexy and .wtf.

The most popular so far has been .club, which was launched by Canadian Colin Campbell, who previously founded the companies Internet Direct, Tucows and Hostopia.

More than 90,000 .club URLs have been registered so far and a few were sold off for five-figure fees. Eat.club was purchased for $20,000, English.club went for $17,500, chinese.club was bought for $13,750, and toys.club for $12,500, says Campbell, who also recruited rapper 50 Cent to use the web address 50inda.club for an official fan site.

Teen-pop star Demi Levato has also purchased a .club address for her fan club.

"Dot-club is short, memorable, and the interesting thing about .club is it adds meaning at the end of a domain," says Campbell explaining why he spent big bucks to acquire the rights to .club domains.

"We're still going to have .com, we're still going to have .ca, they're never going to change, they're going to be the dominant generic domain names in Canada.... It's not trying to be an alternate to .ca or .com, it's really trying to complement those names or offer an alternative with a different meaning."

A number of large companies have protected their brands by buying the .club for their corporate names, including Chanel, Gucci, Harvard University and Lego, Campbell says.

Mary Kay went a step further by also acquiring beauty.club and makeup.club, although they're still inactive.

"What we're seeing with some of the companies that are buying .clubs is that what they want to do is build a community around a particular industry and from there obviously leverage their brand within that community," Campbell says.

He believes web surfers will eventually adapt to having to use a number of different URL suffixes for sites they visit, but expects many of the upstarts won't take off.

"It's likely we are going to see a large number of failures in the marketplace here, like you would in any industry."

Follow @michaeloliveira on Twitter

The Canadian Press


Read more Business News




Recent Trending




Today's Market
S&P TSX14543.82+56.99
S&P CDNX805.45-3.15
DJIA16805.41127.51
Nasdaq4483.715+30.923
S&P 5001964.58+13.76
CDN Dollar0.89040.00
Gold1231.00+1.90
Oil81.01-0.74
Lumber336.40+6.80
Natural Gas3.629+0.007

 
Okanagan Companies
Pacific Safety0.105-0.005
Knighthawk0.01-0.005
QHR Technologies Inc1.15-0.02
Cantex0.07+0.015
Anavex Life Sciences0.194-0.004
Metalex Ventures0.045+0.005
Russel Metals33.39+0.23
Copper Mountain Mining2.03-0.05
Colorado Resources0.145+0.005
ReliaBrand Inc0.012-0.001
Sunrise Resources Ltd0.05-0.01
Mission Ready Services0.445+0.035

 



23015

FEATURED Property
21015451679 Lindsay Drive
4 bedrooms 3 baths
$549,000
more details
image2image2image2
Click here to feature your property
Please wait... loading


What I learned in China

Photo: ContributedI will never be an expert on China. It is just too big, too complex and too old with layers of history and meaning that would take several lifetimes to unravel. As I said to my hosts...


We can get on together

I was in LA this week. I witnessed such crazy and unusual circumstances as I strolled along Hollywood Blvd and Sunset Blvd. A far cry from sleepy Peachland in the Okanagan! The strange thing was, I f...


Weakening global growth worries

The Big Picture Growth worries persist Worries about weakening global growth and its potential impact on the US economic recovery roiled markets around the globe this week. Europe continues to be the ...

_








Member of BC Press Council


23091