Friday, August 1st33.3°C
22574
22588

Tim's coffee shop of the future

If a pint of coffee-flavoured beer gets you salivating, then Tim Hortons has a few other ideas that could change how you think about the restaurant chain.

Executives have lifted the curtain on a new concept store, buried deep inside the Metro Toronto Convention Centre, as part of an invite-only convention this week for store owners and suppliers that is essentially a visual brainstorming session.

The full-scale model offered the clearest idea yet of where Tim Hortons (TSX:THI) is headed and how it thinks Canadian tastes will evolve, including expecting more than just coffee, doughnuts and sandwiches.

"It's not your dad's Tim Hortons, so to speak," said chief operating officer David Clanachan as he looked around the store.

"Our franchise partners are all going to be here. We want them to think outside the box, along with us, to say 'What if...' and 'What could we be?'"

Certainly there were plenty of ideas to chew on — some even controversial.

Consider the beer taps that pour brews inspired by Tim Hortons' trademark coffee flavour — and a strawberry lager for the sweeter tooths. Or how about a unisex washroom that centres around a communal sink.

And there's even a conceptual design for a new Tim Hortons logo that's features only a bright red coffee bean.

Some of the ideas will never see the light of day, Clanachan admits, while others are certain to land inside your neighbourhood stores only years from now.

Tim Hortons first showcased digital menu boards at its previous model store concept seven years ago and only recently have they become part of the store design.

Redefining itself in the highly competitive food services industry will be a challenge for a mainstay brand like Tim Hortons, but as more companies try to encroach on its dominant position in the Canadian coffee market it's not like there's much of a choice but to find ways to be different.

"The consumer is much more savvy today than they have ever been in the past," Clanachan said.

"They have opinions on what they're looking for, and they have high expectations."

Companies like Starbucks have raised the bar for the local coffee shop, while McDonald's has lowered the price of a cup of coffee and even gives it away for free several times a year.

Tim Hortons executives say that where they can excel is providing something different — a combination of convenience and creativity.

The Canadian Press

COMMENTS WELCOME

Comments on this story are pre-moderated. Before they appear, comments are reviewed by moderators to ensure they meet our submission guidelines. Keep it clean, keep it civil, keep it truthful, stay on topic and be responsible. Comments are open and welcome for three days after the story is published. We reserve the right to close comments before then. Comments that appear on the site are not the opinion of Castanet, but only of the comment writer.



Read more Business News




Recent Trending




Today's Market
S&P TSX15215.26-115.471
S&P CDNX1000.63-0.89
DJIA16493.37-69.93
Nasdaq4352.639-17.134
S&P 5001925.15-5.52
CDN Dollar0.9161-0.0008
Gold1293.10+11.7999
Oil97.85-0.32
Lumber325.20+0.80
Natural Gas3.73-0.017

 
Okanagan Companies
Pacific Safety0.180.00
Knighthawk0.01-0.005
QHR Technologies Inc1.20-0.01
Cantex0.085+0.02
Anavex Life Sciences0.255-0.007
Metalex Ventures0.14+0.06
Russel Metals34.94-0.29
Copper Mountain Mining2.67-0.08
Colorado Resources0.185-0.02
ReliaBrand Inc0.15+0.05
Sunrise Resources Ltd0.035+0.005
Mission Ready Services0.155+0.005

 





FEATURED Property
1877701407-4205 Gellatly Road
3 bedrooms 4 baths
$879,000
more details
image2image2image2
Click here to feature your property
Please wait... loading


The rewards of listening

Eighty percent of our success in learning from other people is based on how well we listen. Other people’s experience can be enormously helpful. With it we can often overcome time restraints and...


Jobs, jobs, jobs galore

On March 6, 2010 a bridge in Turku, Finland bent 56 inches (143 centimeters) due to structural failures of both piers. No one was injured. The bridge had to be demolished 4 months later. Our infrast...


Take charge of your debt

Photo: Thinkstock.comWays to reduce your Debt:Make a budget and get budget counselingA basic first step for debt reduction is to prepare a budget and plan your spending. Once you have a budget, you mu...

_








Member of BC Press Council