Saturday, January 31st2.9°C
24736
23613

No. 1 overall pick Wiggins signs with Adidas, staying with Jayhawks' apparel provider

Andrew Wiggins will wear Adidas with the Cleveland Cavaliers.

The No. 1 overall pick in the draft, Wiggins wore the apparel company's gear while starring last season for Kansas. He chose to stick with Adidas rather than sign with a rival such as Nike in what's being called "an unprecedented partnership."

The deal announced Wednesday is believed to be worth more than $2 million per year.

"Joining the Adidas family is a blessing and an honour and I am extremely excited for what lies ahead," Wiggins, from Vaughan, Ont., said in a statement. "Our collaboration couldn't be more organic both personally and professionally and I look forward to moving to the next level with the brand."

Wiggins joins Dante Exum, the fifth overall pick of the Utah Jazz, in signing with Adidas out of this year's draft. Other players on the company's NBA roster include Derrick Rose, John Wall, Damian Lillard and Dwight Howard.

"Partnering with an elite talent of Andrew's calibre continues our momentum and investment to the future of Adidas," said Chris Grancio, the company's head of global basketball sports marketing.

Adidas owns a fraction of the marketplace at about three per cent, according to retail tracking firm SportsOnceSource, while Nike dominates at close to 95 per cent with help from its Jordan brand. But the move to sign Wiggins signals a bold move by the German company to build its basketball business around young, up-and-coming stars.

Wall and Lillard, for example, were both first-time all-stars this past season.

The move also represents a level of comfort for Wiggins, who tweeted out a photo of himself Wednesday wearing an Adidas shirt and a KU cap. The Jayhawks have worn gear from Adidas since 2005, which means Wiggins wore their shoes and apparel during his only season in college.

"Been waiting for this day," Wiggins said in his tweet. "Happy to be joining the @adidashoops fam!"

The Canadian Press


Read more Business News

24153


Recent Trending




Today's Market
S&P TSX14673.48+37.521
S&P CDNX676.81+9.70
DJIA17164.95-251.90
Nasdaq4635.24-48.167
S&P 5001994.99-26.26
CDN Dollar0.7856-0.0067
Gold1286.60-5.10
Oil49.60+3.16
Lumber322.50+0.70
Natural Gas2.87-0.111

 
Okanagan Companies
Pacific Safety0.120.00
Knighthawk0.010.00
QHR Technologies Inc1.400.00
Cantex0.035-0.005
Anavex Life Sciences0.174-0.006
Metalex Ventures0.040.00
Russel Metals23.42-0.16
Copper Mountain Mining0.99+0.01
Colorado Resources0.150.00
ReliaBrand Inc0.01+0.0031
Sunrise Resources Ltd0.050.00
Mission Ready Services0.2350.00

 



24153

FEATURED Property
18885891680 Ross Rd.
3 bedrooms 2 baths
$199,900
more details
image2image2image2
Click here to feature your property
Please wait... loading


Leaving a job: changing careers

Many people, who find themselves out of work and with time on their hands, and money in their pockets due to lay-off, start thinking about a career change. If you weren’t happy with the directio...


Service fit makes happy employees

Finding the right employees for the front lines of your company is key to developing a great service attitude within your company. It is just as important as hiring the right accountant, manager, sale...


How to price: workbook approach

In 2008 Self Counsel Press published my book - Pricing Strategies for Small Business. The book is now available in Europe, India, Russia and the United States. The purpose of the book was to make avai...

_



24709




Member of BC Press Council


24222