Wednesday, September 17th9.4°C
23373
22916

Ottawa spends $3.4 million to help beef industry bolster its brand

CALGARY - The federal government is spending $3.4 million to support the creation of the Canadian Beef Centre of Excellence in Calgary.

Federal Agriculture Minister Gerry Ritz said the facility is expected to be running by the end of the year and will enable Canada Beef Inc. to bolster the Canadian beef brand and improve access to international markets.

Canada Beef is a national organization that represents the research, marketing and promotion of the Canadian cattle and beef industry worldwide.

Ritz said the centre will help provide training to companies interested in trade missions.

"A lot of people have an idea for marketing in that you just put up a website and they will come. That works well to a certain extent, but you have to gain the credibility in those markets," Ritz said Tuesday.

"In China for example and Japan it's all about face time. It's about making the connection in those foreign lands."

The centre also aims to help the industry test market new products and receive feedback from consumers.

The money is coming from the Western Diversification program.

Ritz said a similiar program called the Canadian International Grains Institute has been working well.

Canada is the eighth largest beef exporting country in the world.

"Our opportunity to tap into global markets cannot be underestimated in the value that could bring back to producers," said Rob Meijer, president of Canada Beef Inc.

Follow @BillGraveland on Twitter

The Canadian Press


Read more Business News

23171


Recent Trending




Today's Market
S&P TSX15510.54+27.98
S&P CDNX975.70-5.80
DJIA17131.71-0.26
Nasdaq4554.613+1.854
S&P 5002000.54+1.56
CDN Dollar0.9121+0.0006
Gold1237.30+0.6001
Oil94.52-0.36
Lumber349.00+1.00
Natural Gas4.076+0.013

 
Okanagan Companies
Pacific Safety0.175-0.005
Knighthawk0.01-0.005
QHR Technologies Inc1.30+0.01
Cantex0.06-0.01
Anavex Life Sciences0.250.00
Metalex Ventures0.06-0.005
Russel Metals35.95-0.22
Copper Mountain Mining2.69-0.01
Colorado Resources0.16+0.005
ReliaBrand Inc0.027+0.003
Sunrise Resources Ltd0.02-0.005
Mission Ready Services0.30+0.035

 



21097

FEATURED Property
18528382122 Highway 95 Parson BC
1 bedrooms 1 baths
$35,000
more details
image2image2
Click here to feature your property
Please wait... loading


Power-save your way to a down payment

Part 1 of 2 Photo: Thinkstock.com1. Move in with your parents or in-laws Explain that you're thinking strategically in moving back home. The quickest way to get into the housing market is to ma...


Price Guarantees

Article written by Linda Bustos Though I’d never recommend “lowest prices” as a unique selling proposition, I notice many retailers use a Price Match Guarantee or even a 110% Guara...


Brangelina and Celebrity vs Philanthropy

This week my wife wrote a blog for our charities website, I thought you may enjoy reading it here: I was planning to write about the incredible philanthropic Miss Angelina when, funnily enough, she ...

_








Member of BC Press Council


23262