Tuesday, September 23rd14.1°C
23284

'Transformers' earns almost as much in China as in US after record number of screenings

BEIJING, China - The latest "Transformers" movie, which features Chinese locations, actors and products, has so far earned almost as much in China as in the United States, driven by a record number of screenings for a foreign movie.

"Transformers: Age of Extinction" has made an estimated $149 million in the U.S. and $134 million in China, the world's biggest and second-biggest movie markets, respectively, according to figures from box office tracking website Box Office Mojo.

Director Michael Bay's film, which was released June 27 in both markets, heavily courted the Chinese audience by employing Chinese stars, basing part of the action in cities in China and showing Chinese products such as liquor and milk. A reality TV show to choose four people to play roles in the film helped to drum up publicity.

Observers say "Transformers" is on course to beat "Avatar" as the biggest earner at the fast-growing Chinese box office. "Avatar" earned $218 million in China in 2010.

More than half of China's more than 20,000 screens showed the fourth in the "Transformers" blockbuster franchise.

Hou Tao, vice-president of leading entertainment consultancy EntGroup, said Sunday that on average 55 per cent of screens were set aside for the movie at the start, which had dropped to 46-48 per cent in the last few days. He said that it was a record for foreign movies, which would normally be lucky to be shown on 40 per cent of screens.

Whether any other foreign movie will receive such a favourable screening "just depends on the movie itself, whether it's popular, whether it's competitive enough, and whether at the time there is no other movie to compete with it," Hou said.

He said "Transformers" had done well in China because of its Chinese elements and it hadn't had to compete with any other big movies. Also, advertisers who had arranged for their products to be shown in the movie promoted the film by offering free tickets, Hou said.

___

Associated Press researcher Henry Hou contributed to this report.

The Canadian Press


Read more Business News

23480


Recent Trending




Today's Market
S&P TSX15129.00-136.35
S&P CDNX928.09-26.97
DJIA17172.68-107.06
Nasdaq4527.689-52.10
S&P 5001994.29-16.11
CDN Dollar0.9068+0.0011
Gold1218.90+1.00
Oil91.50-0.91
Lumber332.20+5.60
Natural Gas3.909+0.001

 
Okanagan Companies
Pacific Safety0.17+0.01
Knighthawk0.01-0.005
QHR Technologies Inc1.27-0.10
Cantex0.04-0.01
Anavex Life Sciences0.2195-0.0035
Metalex Ventures0.05-0.01
Russel Metals35.37-0.38
Copper Mountain Mining2.40-0.26
Colorado Resources0.16-0.005
ReliaBrand Inc0.0206-0.0043
Sunrise Resources Ltd0.02-0.005
Mission Ready Services0.27-0.02

 



23015

FEATURED Property
19739998-950 Lanfranco Road
2 bedrooms 2 baths
$399,000
more details
image2image2image2
Click here to feature your property
Please wait... loading


Is this a fair offer from ICBC?

“Is this a fair offer from ICBC?”…. “How much should I settle for?”… “What is my claim worth?” These are just some of the questions I regularly get as...


Disruptive innovation

Last night I was privileged to be able to speak at the Greater Westside Board of Trade business awards dinner. Photo: ContributedI talked about Innovation and Collaboration which are two very interes...


Executors and their duties

There will be a time when you will need to decide who you should appoint as executor of your Will. As well, there may be a time when you will be asked by someone to act as the executor of his or her W...

_








Member of BC Press Council


22771